How long does IP warming take at Microsoft and does mitigation reset reputation?

Email marketer from Iterable states that while mitigation can help recover from deliverability issues, it is crucial to address the root causes to prevent recurrence. It does not guarantee a full 'reset', but rather an opportunity to rebuild reputation.

Email marketer from GlockApps mentions that while mitigation helps, it's not a complete reputation reset. Monitoring and addressing deliverability issues post-mitigation is critical.

Email marketer from Email Marketing Forum suggests Microsoft’s reputation system is complex. Even with mitigation, it is important to review sending practices, authentication, and content to ensure future deliverability. Good practices can help maintain and boost reputation.

Email marketer from Email Vendor Selection says that a slow and steady approach to IP warming is key, typically over several weeks. Focus on quality content and engaged subscribers.

Email marketer from Reddit explains that even after mitigation, past sending behavior can still influence deliverability. Complete resets are rare, and consistent good sending habits are essential.

Email marketer from Mailjet shares that IP warming duration varies, but typically takes several weeks to months. Gradual increases in volume are key to building trust with ISPs.

Email marketer from Email Deliverability Forum shares that it may be a case of waiting after mitigation since it may take time for Microsoft to fully recognize the improved sending reputation. However, it's crucial to keep monitoring deliverability rates and address any issues promptly.

Email marketer from SendGrid recommends starting with small sending volumes and gradually increasing over time, focusing on engagement metrics to show ISPs that you're sending valuable email. They advise monitoring deliverability rates during the entire warmup phase.

Email marketer from Reddit shares that warming up an IP at Microsoft can take longer than other providers, sometimes up to 2 months to establish a good reputation, especially with new IPs.

Expert from Email Geeks explains that Microsoft IP warmup can take 2-4 months of consistent good sending to establish a solid reputation.

Expert from Email Geeks confirms that Microsoft mitigation resets an IP's reputation to zero.

Expert from Word to the Wise, Laura Atkins, explains that IP warming is a gradual process, and while mitigation aims to improve deliverability, it doesn't always guarantee a complete reset of reputation. Consistent sending practices are critical to ensure future deliverability.

Documentation from Microsoft SNDS (Smart Network Data Services) clarifies that mitigation processes aim to restore sending capabilities but doesn't explicitly state a 'reset to zero reputation.' However, it implies a significant improvement is needed after mitigation.

Documentation from Microsoft Docs explains that warming up an IP address for sending email involves gradually increasing the volume of email sent from that IP address over a period of time to establish a positive sending reputation with email providers like Outlook.com.

Documentation from Microsoft Docs shares that sender reputation is crucial for deliverability. New IPs have no reputation, requiring a gradual warmup to avoid being flagged as spam.