How does the new Google Postmaster Tools compliance dashboard impact subdomain reputation and deliverability?

Email marketer from Mailchimp explains that the tool gives you detailed feedback on bounces, spam reports, and other factors that can impact your sender reputation, as well as give you a good overview of your email health.

Email marketer from Email Sender shares that the dashboard allows senders to monitor deliverability metrics across subdomains, highlighting potential issues with authentication or spam complaints that could negatively affect reputation and overall email performance.

Marketer from Email Geeks shares that if the root domain has a low reputation, all subdomains are also impacted and that this has always been the case. They think Google is just giving better visibility on that now.

Email marketer from Reddit explains that by segmenting email streams using subdomains, the dashboard enables you to isolate and address reputation issues more effectively, preventing one subdomain's poor performance from affecting the entire domain's deliverability.

Email marketer from Sendgrid explains that Postmaster Tools can help you identify and fix issues that impact your domain reputation (and thus deliverability), improve sending practices by understanding your data, and see trends in your email program’s performance.

Email marketer from Stack Overflow states that the new dashboard offers a more granular view of compliance across different subdomains, enabling senders to identify specific areas where they need to improve their email practices to avoid deliverability issues.

Email marketer from Gmass shares that Google Postmaster Tools offers a suite of tools and reports to monitor email performance, including metrics on spam complaints, delivery errors, and authentication (SPF, DKIM, and DMARC) and explains how to use each metric.

Expert from Email Geeks shares how one of their clients has a 'not compliant' for their List-Unsubscribe header, but they're sending through mailchimp so they know they have a compliant list-unsubscribe header, thus not sure the data is actually accurate.

Expert from Email Geeks is not sure it's going to change deliverability and thinks this is more about giving folks information. Also that the root domain isn't often used for bulk mail - so it doesn't NEED to be compliant with things like the List-Unsubscribe header.

Expert from Email Geeks shares that the root domain data has always included subdomain data, and vice versa. Subdomain reputation impacts the root domain reputation and the root domain reputation drives subdomain reputation.

Expert from Word to the Wise explains the Google Postmaster Tools update provides more granular data, which *can* help you see if your subdomains are affecting your root domain, or whether there are problems with the root domain that are impacting the subdomains. This visibility can improve deliverability by allowing for more targeted troubleshooting.

Documentation from Google Postmaster Tools Help indicates that issues with the root domain, such as poor authentication or high spam rates, can negatively impact the reputation and deliverability of subdomains, as Google may associate them with the same sending entity.

Documentation from Google Postmaster Tools states that the dashboard helps in identifying authentication issues (SPF, DKIM, DMARC) across subdomains, allowing senders to promptly resolve these issues and improve deliverability.

Documentation from Google Workspace Updates explains that the Postmaster Tools dashboard provides an overview of your domain's health, including spam rate, feedback loop, and authentication status, which can directly influence subdomain reputation and deliverability by helping identify and resolve compliance issues.

Documentation from Sparkpost explains that Google uses domain reputation to determine how to filter your email. Postmaster Tools is Google's way of surfacing some of the signals it uses to calculate reputation.