How does the Gmail Verified Sender Program Pilot work for political campaigns?

Email marketer from Word to the Wise shares their insights on Google's program for election mail, highlighting that it aims to authenticate political senders and give recipients more control over the emails they receive. They emphasize the importance of adhering to Google's guidelines to ensure deliverability and maintain a positive sender reputation.

Email marketer from ISIPP shares a blog post about Gmail Verified Sender Pilot Program for Political Campaigns opens for business.

Email marketer from Reddit explains that they believe the program is meant to combat spam and phishing attempts disguised as political emails. By verifying senders, Gmail aims to reduce the amount of misinformation and malicious content reaching users' inboxes during election periods.

Email marketer from Reddit believes the purpose of the program is to increase sender transparency and trustworthiness, leading to higher engagement rates for legitimate political campaigns. Users are more likely to open and interact with emails from verified senders, improving the effectiveness of political messaging.

Expert from Email Geeks responds that you would have to ping Google. Suggests it seems to be outside the scope of the pilot program and states Google doesn't take reports from third parties, ever, for anything.

Expert from Email Geeks shares a link to her blog post about the Gmail Verified Sender Program Pilot for political campaigns: <https://wordtothewise.com/2022/09/gmail-program-for-election-mail/>

Expert from Email Geeks clarifies that if a recipient chooses to report the mail as spam, all future mail from that sender will be delivered to the spam folder.

Expert from Word to the Wise explains that the program helps prevent impersonation and misrepresentation of identity, ensuring that emails are sent on behalf of committees authorized to represent. This prevents deceptive practices and builds trust with recipients.

Expert from Email Geeks explains that if <http://pol.com|pol.com> and <http://electpol.com|electpol.com> are under the same FEC ID, then both domains are suspended.

Expert from Email Geeks shares a link to a Google support page explaining how the Gmail Verified Sender Program Pilot works. URL: <https://support.google.com/mail/answer/12467704>

Expert from Word to the Wise shares their insights on Google's program for election mail, highlighting that it aims to authenticate political senders and give recipients more control over the emails they receive. They emphasize the importance of adhering to Google's guidelines to ensure deliverability and maintain a positive sender reputation.

Expert from Email Geeks confirms that the pilot program is only supposed to last through 2023, based on Google's filings.

Expert from Email Geeks explains that if a domain participating in the Gmail Verified Sender Program Pilot violates the Program Pilot Policies, all other domains participating under the same FEC Committee participant will be suspended for a week and then they have to reapply.

Expert from Email Geeks shares a Google link explaining the unsubscribe option. Google will ask for an opt-in or unsubscribe (with the option of a spam report) the first time a domain mails a particular recipient. Every recipient will see a banner in the Gmail app/client on the first message they read from each pilot participant’s domain, prompting them to continue receiving emails or unsubscribe. If they choose to unsubscribe, they may also report as spam. URL: <https://support.google.com/mail/answer/12467906#zippy=%2Ccan-users-unsubscribe-or-resubscribe-to-a-verified-senders-email%2Cwill-my-domain-reputation-be-impacted-if-i-participate-in-the-pilot|https://support.google.com/mail/answer/12467906#zippy=%2Ccan-users-unsubscribe-or-resubscribe-to[…]utation-be-impacted-if-i-participate-in-the-pilot>

Documentation from Google Support details that in the official Gmail app, a banner will be shown to a user on the first message they read from each pilot participant’s domain. The banner will prompt users to choose to continue receiving emails from the sender or to unsubscribe. If they choose to unsubscribe, they may also choose to report as spam.

Documentation from Google Support states if a domain participating in the Gmail Verified Sender Program Pilot is found to be in violation of the Program Pilot Policies, all other domains participating in the Gmail Verified Sender Program Pilot under the same FEC Committee participant will be suspended.

Documentation from Google Support explains the Gmail Verified Sender program is designed to improve the email experience for Gmail users by helping them easily identify legitimate senders, especially in the context of political campaigns. Participating senders undergo a verification process to confirm their identity and adherence to specific guidelines. This helps users make informed decisions about whether to engage with the emails they receive.