How does my email tool affect my email deliverability?

Email marketer from Litmus shares that maintaining good list hygiene by removing inactive or invalid email addresses reduces bounce rates and improves sender reputation, positively impacting deliverability.

Email marketer from Mailjet explains that using proper authentication protocols (SPF, DKIM, DMARC) is crucial for improving email deliverability. These protocols help verify that you are authorized to send emails from your domain.

Email marketer from EmailToolTester explains that using feedback loops allows senders to receive reports of spam complaints, enabling them to remove problematic recipients from their lists and improve deliverability.

Marketer from Email Geeks shares that there will always be slight differences between email tools such as IP reputation and other traffic sent out that all have an impact. It is just nowadays that impact is less than it once was. Depending on history on each platform, that will have an impact as well as the reputation hasn't been built on the "new" platform.

Email marketer from StackOverflow user 'EmailGuru' suggests that using a dedicated IP address allows you to build and control your own sending reputation, which can lead to better deliverability compared to shared IPs.

Email marketer from Reddit user /u/EmailExpert explains that warming up your IP address gradually by slowly increasing sending volume helps establish a positive reputation with ISPs, improving deliverability.

Email marketer from Sendinblue shares that using a shared IP address can impact deliverability. If other users on the shared IP have poor sending practices, it can negatively affect your deliverability.

Email marketer from Gmass explains that email content, including subject lines and body text, can trigger spam filters. Avoiding spammy keywords and ensuring content is relevant and engaging can improve deliverability.

Email marketer from Neil Patel explains that your sender reputation directly impacts whether your emails land in the inbox or the spam folder. Factors contributing to sender reputation include IP address reputation and domain reputation.

Expert from Email Geeks explains that sometimes folks will see wildly different delivery (even blocking) on 2 IPs from the same ESP, which they attribute to statistics.

Expert from Spam Resource shares that one way a tool can negatively impact deliverability is through email address harvesting; good tools should have strict anti-harvesting policies.

Expert from Word to the Wise responds that choosing an email tool with a poor reputation, either due to its practices or the actions of its other users, can directly damage your sending reputation, leading to deliverability issues.

Documentation from DMARC.org shares that DMARC helps email receivers handle messages that fail SPF and DKIM checks, protecting against email spoofing and phishing attacks, thus enhancing deliverability.

Documentation from Microsoft answers explains that Outlook uses sender reputation to filter spam. Senders with a low reputation are more likely to have their emails sent to the junk folder.

Documentation from Google explains that Gmail has specific guidelines for bulk email senders. Following these guidelines, such as authenticating your email and maintaining a low spam complaint rate, is essential for ensuring deliverability to Gmail inboxes.

Documentation from RFC shares the Sender Policy Framework (SPF) allows domain owners to authorize specific IP addresses to send email on behalf of their domain, helping to prevent spoofing and improve deliverability.