How does linking to external sites in an industry news roundup impact email deliverability?

Email marketer from Sendinblue Blog answers that linking to external resources isn't inherently bad for deliverability, but the quality and relevance of those links matter. Ensure the linked content is trustworthy and aligns with your audience's interests.

Email marketer from Email on Acid shares the importance of using link tracking carefully. Make sure your link tracking domain has a good reputation, as this is what ISPs will see when evaluating your email's links.

Email marketer from Quora explains that if your newsletter consists almost entirely of links to external sites, some email providers might see it as lower-value content. Try to include some original content and commentary to balance out the links.

Email marketer from Email Geeks shares the importance of ensuring the visible text in the HTML is not the original link, as this may cause issues, especially in B2B scenarios.

Email marketer from Reddit shares that while linking to external sites isn't always bad, be mindful of the ratio of links to text. Too many links compared to text can make your email look spammy and hurt deliverability.

Email marketer from Mailjet Blog explains that including links to reputable external websites in your emails can actually improve your sender reputation. It signals that you're providing valuable resources to your audience.

Email marketer from GMass shares that to avoid hurting deliverability with external links, ensure the linked content is relevant to your audience, use descriptive anchor text, and check the links regularly to ensure they're still working and haven't been compromised.

Email marketer from Litmus explains that excessive linking, especially to low-reputation sites, can trigger spam filters. Focus on providing value with your content and limit the number of external links to only the most relevant and trustworthy sources.

Email marketer from StackOverflow shares that one risk of external links is that a linked site might get compromised and start hosting malware. If your email links to a malicious site, your sender reputation could be damaged.

Email marketer from Woodpecker.co explains that avoid using URL shorteners for external links, as these are often associated with spam and can negatively impact your deliverability. Use the full, original URL whenever possible.

Expert from Email Geeks explains that if the links are wrapped in your click-through domains, it's mostly OK. If they're bare links, there's a risk that a bad reputation of those domains may hurt delivery.

Expert from Email Geeks says that sending to 'not our sites' should not be a problem, particularly if you're wrapping them in your domain.

Expert from Email Geeks suggests using the title of the article, not the domain name, as the easy answer.

Expert from Spam Resource explains that the reputation of the domains you link to directly influences your sender reputation. If you link to known spam sites or sites with questionable content, it can negatively impact your deliverability.

Expert from Email Geeks shares that link reputation applies to all domains in the message; a domain with a bad reputation can cause problems even if not actively wrapped in an HREF.

Expert from Email Geeks shares that you’re 99% fine but that you're going to mention a domain in the text that has a bad rep and weird stuff will happen, also to try to avoid typing out domains in the text whenever possible…especially link shorteners.

Expert from Word to the Wise shares that when building a newsletter with lots of outbound links, be mindful of the ratio of content to links. A newsletter that's just a list of links may be viewed unfavorably by filters. Add original content and context around those links.

Expert from Spam Resource explains that when linking out, make sure the target domains are not blacklisted or have a history of spammy behavior. Regularly check the reputation of the sites you link to in your newsletters.

Documentation from RFC explains that the message format allows for inclusion of multiple links and content, but it is important to balance the number of URLs to avoid issues with spam filters.

Documentation from Google explains that a sender's domain reputation is influenced by the domains they link to in their messages. Linking to domains with poor reputations can negatively impact the sender's deliverability.

Documentation from Spamhaus explains that if an email contains links to domains listed in the Spamhaus Block List (SBL), it can be flagged as spam, regardless of the sender's reputation.

Documentation from Microsoft explains that Outlook's SmartScreen Filter checks links in emails and compares them to a list of reported phishing and spam sites. Linking to sites on these lists can significantly harm your deliverability.

Documentation from ReturnPath answers that the reputation of the domains you link to impacts your overall sender reputation, so it's important to ensure those domains are trustworthy and safe.