How does infrequent email sending impact deliverability and what strategies can be used to mitigate these effects?

Email marketer from Reddit shares that infrequent sends cause recipients to forget who you are, leading to lower engagement and increased spam complaints. The Reddit user recommends sending a re-engagement campaign to inactive subscribers before resuming regular sends to improve deliverability.

Email marketer from ActiveCampaign shares that inconsistent sending can lead to lower engagement rates and increased spam complaints, negatively impacting deliverability. ActiveCampaign suggests warming your IP address gradually, segmenting your audience, and regularly cleaning your list to remove inactive subscribers.

Email marketer from Sender shares that inconsistent sending schedules can damage your sender reputation, causing ISPs to filter your emails as spam. Sender suggests maintaining a regular sending frequency, using double opt-in to ensure high-quality subscribers, and monitoring your sender score to identify and address deliverability problems promptly.

Email marketer from Litmus explains that infrequent sending can damage your sender reputation, leading to deliverability issues. Litmus recommends maintaining a consistent sending schedule, engaging with your subscribers, and regularly monitoring your deliverability metrics to identify and address problems promptly.

Email marketer from Mailjet explains that infrequent sending can negatively impact sender reputation, leading to deliverability issues. Mailjet recommends warming up your IP address before large sends, segmenting your audience, and consistently cleaning your email list to remove unengaged subscribers.

Email marketer from Gmass advises warming up your IP address before sending large email campaigns to establish a positive sending reputation. Gmass suggests gradually increasing your sending volume and monitoring your deliverability metrics to avoid being flagged as spam.

Email marketer from Campaign Monitor recommends maintaining a consistent sending schedule and regularly engaging with your subscribers to improve deliverability. Campaign Monitor suggests sending valuable content and personalizing your messages to keep subscribers interested and engaged.

Marketer from Email Geeks suggests throttling the send over several days leading up to the delivery date, starting with a small volume and gradually increasing it to warm up the IP address.

Expert from Email Geeks highlights that building a good IP reputation requires consistent sending over time and that infrequent sending makes it difficult to establish a positive reputation.

Expert from Email Geeks asks questions about whether smaller batches can be sent more frequently to A/B test, build reputation and messaging between sends to maintain reputation.

Expert from Email Geeks explains that dedicated IPs need to be mailed multiple times a week to maintain a good reputation.

Expert from Email Geeks states that sending 4 million emails every 3 months is not good for deliverability and will likely be seen as spam.

Expert from Spam Resource shares that sender reputation is built on consistent behavior, and sudden changes in sending patterns, including frequency, can harm deliverability. Spam Resource suggests warming up new IPs/domains and gradually increasing volume to establish a solid reputation.

Expert from Word to the Wise explains that senders who send very rarely (like less than monthly) are more likely to see inboxing problems, even when doing everything else right. If you can’t send at least monthly, you will need to be extra vigilant about list hygiene, spam complaints, and authentication.

Expert from Spam Resource explains that consistent sending volume is crucial for maintaining a good sending reputation. Infrequent sends can cause recipients and ISPs to treat your emails with suspicion, leading to deliverability problems. Spam Resource recommends establishing a regular sending schedule to build trust.

Documentation from RFC Editor explains that consistent SMTP connections and adherence to protocol standards are crucial for reliable email delivery. Infrequent and erratic connection patterns can lead to delays and deliverability issues, as they may be flagged as suspicious behavior.

Documentation from Google Postmaster Tools indicates that high spam rates and sudden changes in sending volume can negatively impact your sender reputation and deliverability to Gmail users. Google recommends maintaining low spam rates and gradually increasing sending volume to establish a positive reputation.

Documentation from Microsoft outlines best practices for senders, including maintaining consistent sending volumes and avoiding sudden spikes in email frequency, which can be interpreted as spam. Microsoft recommends using authentication methods like SPF, DKIM, and DMARC to improve deliverability.