How does individual DKIM versus shared DKIM affect email deliverability?
Summary
What email marketers say12Marketer opinions
Email marketer from GlockApps explains that DKIM improves email deliverability by authenticating the sending domain and ensuring the message hasn't been tampered with. This builds trust with ISPs, increasing the chances of emails landing in the inbox.
Email marketer from StackOverflow highlights that implementing DKIM correctly impacts the mail server's sender score and reputation. This positively affects deliverability by signalling to other mail servers that your emails are legitimate.
Email marketer from SendGrid explains that DKIM enhances email deliverability by allowing receiving mail servers to verify that an email message was authorized by the domain's owner and hasn't been altered. This builds trust and improves inbox placement.
Email marketer from EmailAcademy responds that DKIM enhances email deliverability by providing a way for receiving servers to verify the authenticity of a message. It helps to prevent spoofing and phishing, making it more likely for emails to reach the inbox.
Marketer from Email Geeks explains that deliverability depends on the quality/volume of mail flow from the shared IP range and recommends senders sign with their own domain when possible. As a provider, signing with your own key is needed for FBLs.
Email marketer from MailerLite answers that DKIM is an email authentication method that helps to verify the sender's identity. This is key for deliverability because it assures email providers that the email is legitimate and not spam.
Email marketer from Reddit explains that using individual DKIM keys helps build a specific reputation for your sending domain. If you share a DKIM, your reputation can be affected by other senders using that key, potentially harming your deliverability.
Email marketer from Mailjet explains that using a dedicated DKIM (DomainKeys Identified Mail) provides better control over your sending reputation than a shared DKIM. Shared DKIM can be negatively impacted by other senders, affecting your deliverability.
Email marketer from Zoho answers that DKIM is essential for preventing email spoofing and phishing attacks. Verifying the sender's domain enables ISPs to trust the email, improving deliverability rates and sender reputation.
Email marketer from Reddit shares that with shared DKIM, if one sender sharing the key is blacklisted, it can negatively impact the deliverability of all other senders using the same key. Individual DKIM provides better isolation.
Marketer from Email Geeks shares that, barring egregious activity, shared DKIM acts like shared IPs. Mixing shared/dedicated IPs can cause issues for dedicated customers.
Email marketer from SparkPost shares that DKIM helps improve deliverability by authenticating the sender's domain, proving that the email is not forged. A valid DKIM signature increases the likelihood that the email will reach the inbox.
What the experts say4Expert opinions
Expert from Email Geeks explains that shared DKIM values are like shared IPs, where reputation is spread across all users, benefiting bad senders and harming good senders. The purpose of DKIM is to allow accurate mailstream tracking, benefiting good senders.
Expert from Word to the Wise responds that email senders can use DomainKeys Identified Mail (DKIM) to demonstrate to receivers that a message really came from them. Using your own DKIM key is an important part of sender authentication.
Expert from Word to the Wise explains that using your own DKIM key, and using it consistently, is an important part of establishing and maintaining your reputation with mailbox providers.
Expert from Spam Resource explains that having a valid DKIM signature increases your chances of being whitelisted or having a good sender reputation, improving deliverability. This is because it confirms your legitimacy.
What the documentation says4Technical articles
Documentation from Auth0 answers that DKIM is a security standard which helps prevent email spoofing by verifying the authenticity of the email sender. It ensures messages are delivered to the intended recipient.
Documentation from Microsoft answers that DKIM adds a digital signature to email messages, allowing recipient mail servers to verify the message's authenticity. This improved authentication assists in protecting both senders and recipients from spoofing and phishing, improving delivery rates.
Documentation from RFC Editor explains that DKIM defines a domain-level authentication framework for email, using cryptographic signatures to allow the receiver to verify that the message was sent by an authorized domain and hasn't been modified in transit. It is beneficial for email deliverability as it validates the integrity of the sender.
Documentation from Google Workspace Admin Help explains that DKIM helps prevent spammers from sending messages that appear to come from your domain. It increases deliverability by verifying the sender's authenticity, so ISPs are more likely to deliver messages to recipients.