How do spam complaints on one email address affect the deliverability of other addresses on the same domain?
Summary
What email marketers say12Marketer opinions
Email marketer from MailerLite details how setting up DKIM, SPF, and DMARC can help improve deliverability by helping email providers authenticate your messages, reducing the chance of them being marked as spam and improve overall domain reputation.
Email marketer from ZeroBounce shares how your sender reputation can be affected by high bounce rates, spam complaints, and low engagement. When your sender reputation dips, email providers are more likely to filter your messages into spam folders, affecting your overall deliverability.
Email marketer from SendPulse Blog explains that a poor domain reputation, caused by spam complaints, directly impacts email deliverability. This affects all email addresses using that domain, potentially causing emails to land in spam folders.
Email marketer from Mailjet Blog shares that using a shared domain for email marketing can lead to deliverability issues if other users on the same domain generate spam complaints. This negatively impacts the reputation of the domain as a whole.
Email marketer from Constant Contact Blog explains that maintaining a positive sender reputation is critical for email deliverability. High spam complaint rates can damage your reputation, causing messages from all addresses within your domain to be filtered.
Email marketer from Gmass shares how shared domains affect sender reputation, explaining that spam complaints associated with one user can affect all users on the shared domain, impacting deliverability for everyone.
Email marketer from Litmus details how your email campaigns can affect your sender reputation, a key factor for deliverability, and provides tips on how to manage your sender reputation to ensure your emails reach the inbox.
Marketer from Email Geeks shares that if two email addresses are on the same domain, spam complaints on one address will affect the deliverability of both.
Email marketer from Validity Blog shares that spam complaints act as a strong signal to mailbox providers, leading to stricter filtering for all emails originating from the same domain. This creates a ripple effect, impacting the deliverability of all email addresses associated with that domain.
Email marketer from EmailToolTester explains that several factors like spam complaints, bounce rates, and sender reputation affect deliverability. Poor deliverability scores can result in emails landing in the spam folder, reducing the reach of your email campaigns.
Email marketer from HubSpot Blog shares that sender reputation is a key factor in determining email deliverability, and that low reputation can cause more of your emails to get filtered into spam or blocked entirely.
Email marketer from Reddit describes that if one email address on your domain is used for spamming or triggers a lot of spam complaints, it hurts the reputation of the entire domain. This can lead to all emails from that domain being marked as spam by email providers. It's essential to monitor and maintain a clean sending reputation to ensure emails reach the intended recipients' inboxes.
What the experts say3Expert opinions
Expert from Word to the Wise explains that the use of shared domains for sending email campaigns can be risky because the sender reputation impacts everyone. If one sender receives a high spam complaint rate, it can negatively affect the deliverability for all senders on that domain.
Expert from Spam Resource explains that spam complaints significantly impact domain reputation, and a poor reputation affects the deliverability of all email addresses using that domain, potentially leading to increased spam filtering.
Expert from Email Geeks explains that reputation is primarily at the sending IP address or domain level, not the email address level, supporting the initial response that both addresses would be affected.
What the documentation says4Technical articles
Documentation from Google Postmaster Tools Help explains that domain reputation is affected by spam complaints. High spam rates negatively impact the reputation of the entire domain, affecting deliverability for all email addresses on that domain.
Documentation from Microsoft Documentation outlines that sender reputation, influenced by factors like spam complaints, plays a crucial role in filtering decisions. A poor sender reputation can lead to emails from any address on the domain being marked as spam.
Documentation from SparkPost covers the importance of managing your sender reputation to ensure optimal email deliverability, outlining best practices to prevent spam complaints and other issues. The article notes that spam complaints can lead to blocked emails from the entire domain.
Documentation from RFC-Editor describes how email systems leverage reputation scores derived from various signals, including spam complaints, to make filtering decisions. These scores apply at the domain level, meaning issues in one area can affect all email addresses.