How do image-heavy emails impact deliverability and accessibility for telecom companies, and what are the legal implications?

Email marketer from Sendinblue shares that images should be optimized for size and format before being used in an email. They recommend using formats like JPEG or PNG and compressing images to reduce file size. The source also mentions using a CDN to deliver images faster.

Marketer from Email Geeks suggests researching potential fines for non-compliance with accessibility standards and uses HR Block and Southwest Airlines as examples of companies facing consequences.

Email marketer from Campaign Monitor explains that to improve email deliverability, focus on building a clean email list, authenticating your email, and avoiding spam trigger words. They also mention that a balanced text-to-image ratio is important.

Email marketer from Pardot states that a text-to-image ratio of 60:40 or higher is generally recommended. This ensures email clients can display enough relevant information even if images are blocked. The source also mentions that relevant text helps avoid triggering spam filters.

Email marketer from Hubspot shares that large, unoptimized images can significantly increase email loading times. This can lead to recipients abandoning the email before it fully loads. The source advises compressing images without sacrificing quality and using appropriate file formats.

Email marketer from Mailchimp shares that while images are important for engagement, using too many large images can slow loading times and trigger spam filters. They advise optimizing images for web use and maintaining a good text-to-image ratio.

Email marketer from Email on Acid shares that dark mode can invert colors in emails, affecting readability and accessibility. They recommend testing color schemes in dark mode and using media queries to adjust styling for optimal viewing in both light and dark modes.

Email marketer from Reddit states that spam filters often penalize emails with high image-to-text ratios. They suggest using a mix of text and images and ensuring images are optimized for size and load time. Also make sure to include alt-text for every image.

Marketer from Email Geeks explains that deliverability isn't solely determined by text/image ratio, with companies succeeding in all categories. He suggests reviewing a Litmus article regarding image only emails.

Email marketer from Stack Overflow explains that to avoid spam filters, ensure images are properly optimized, use descriptive alt text, and maintain a balanced text-to-image ratio. They also recommend testing email rendering across different email clients.

Email marketer from Neil Patel's Blog explains that while visually appealing, image-heavy emails can negatively impact deliverability. They suggest using a balanced approach with optimized images and sufficient text to avoid spam filters and improve engagement.

Email marketer from Constant Contact shares that one step for helping low-vision users is to ensure that the text size in an email is large enough, and can be increased by the user. Also that any colours have sufficient contrast.

Email marketer from Email Geeks highlights the legal obligation for telecom companies to ensure accessibility due to the Telecommunications Act, making image-based emails problematic. They recommend assessing color contrast in both light and dark modes and suggests implementing a modular email structure for accessibility.

Expert from Word to the Wise, in referencing an article by Seyfarth Shaw, reports that there have been a rising number of accessibility lawsuits relating to website accessibility. The advice here is that emails and websites need to conform to WCAG 2.0 (and now 2.1) Level AA guidelines, because accessibility lawsuits are expensive even if you win.

Expert from Spam Resource explains that using only images in an email, often referred to as 'image spam', is a common tactic used by spammers to bypass text-based spam filters. However, modern spam filters can analyze image content and the lack of proper text can negatively impact deliverability.

Documentation from Web Content Accessibility Guidelines explains that WCAG 2.1 level AA requires a contrast ratio of at least 4.5:1 for text and images of text. Meeting these requirements ensures readability for people with low vision or color deficiencies.

Documentation from ADA.gov explains that while the ADA doesn't explicitly address website accessibility, courts have interpreted it to include websites as places of public accommodation. Telecom companies, providing services to the public, are often subject to these accessibility requirements.

Documentation from W3C Web Accessibility Initiative explains that providing descriptive alternative text (alt text) for images is crucial for users with visual impairments. This ensures screen readers can convey the image's content and purpose, maintaining accessibility.

Documentation from Litmus explains that for accessibility in HTML emails, use semantic HTML, provide alt text for images, ensure sufficient color contrast, and test with screen readers to make sure your emails are accessible to everyone.

Documentation from Section508.gov explains that Section 508 requires federal agencies and organizations receiving federal funding to make their electronic and information technology accessible to people with disabilities. This includes ensuring emails are accessible.