Does Constant Contact separate Apple MPP 'machine' opens?
Summary
What email marketers say7Marketer opinions
Email marketer from Sendinblue warns that Apple’s Mail Privacy Protection will affect open rates. It suggests that marketers should focus on other engagement metrics, such as click-through rates and website visits.
Email marketer from Quora explains that Apple's MPP inflates open rates in platforms like Constant Contact because all emails are opened by Apple's proxy servers, whether or not the recipient actually reads them.
Email marketer from Email Vendor Selection states that it is vital to understand that Apple MPP will impact all email reporting. She further suggests finding new success metrics, rather than focusing on open rates.
Email marketer from Only Slightly Biased explains that most major ESPs, including Constant Contact, do not separate MPP opens. He goes on to suggest segmenting strategies as a workaround.
Marketer from Email Geeks refers to Constant Contact's official message, indicating that they count MPP opens as "legit" opens.
Email marketer from G2 review indicates that Constant Contact's reporting doesn't distinguish between real opens and MPP inflated opens which creates confusion when assessing campaign performance.
Email marketer from Reddit suggests that Constant Contact lumps all opens together, including those generated by Apple MPP, making it difficult to get an accurate open rate.
What the experts say4Expert opinions
Expert from Email Geeks confirms Constant Contact doesn't filter out MPP opens after checking.
Expert from Spamresource discusses the potential impact of Apple’s Mail Privacy Protection and suggests ways to measure deliverability in light of Apple MPP. It does not specifically mention Constant Contact's ability to separate opens.
Expert from Email Geeks states she doesn’t believe Constant Contact filters out MPP opens, based on their capabilities and market.
Expert from Word to the Wise explains that Apple MPP inflates open rates but also offers advice on analyzing email program data to account for MPP opens.
What the documentation says4Technical articles
Documentation from Mailchimp warns that when using Mailchimp your email open rates may be inflated by Apple’s Mail Privacy Protection feature, as MPP loads emails, even if the recipient does not open it.
Documentation from Litmus shares that Apple Mail Privacy Protection (MPP) can impact open rates, but doesn't provide specifics on whether Constant Contact offers a solution to separate MPP opens. It suggests focusing on other metrics like clicks and conversions to evaluate email performance.
Documentation from EmailToolTester provides a review of different email marketing automation tools, it mentions Constant Contact as one of the options and also explains that most tools do not separate MPP opens from genuine opens.
Documentation from Constant Contact states that Apple Mail Privacy Protection (MPP) opens are counted as legitimate opens. They do not currently provide a way to distinguish between actual user opens and MPP opens.