Will using a subdomain for different email types affect my primary domain's reputation?
Summary
What email marketers say11Marketer opinions
Email marketer from Litmus Blog emphasizes the importance of monitoring subdomain reputation. Tools should be used to monitor subdomains to ensure deliverability is kept high. Subdomains can affect the domain and needs to be managed.
Email marketer from SparkPost Blog explains that using subdomains allows for better segmentation and tracking of email performance. This helps in identifying and addressing deliverability issues on a specific subdomain without affecting the entire domain's reputation.
Email marketer from Reddit advises that it's important to monitor the reputation of your subdomains. You need to check blocklists regularly and make sure authentication is correct to avoid your main domain being affected.
Email marketer from GMass Blog explains that subdomains are useful to separate different types of emails. A cold email subdomain protects your main domain's reputation.
Email marketer from Mailjet Blog explains that using subdomains for different email types (transactional vs. marketing) helps isolate reputation. If one subdomain has deliverability issues, it's less likely to impact the reputation of your primary domain or other subdomains.
Marketer from Email Geeks shares that using a subdomain in the 5322.From should be okay unless sending unsolicited emails, but it's often more complicated.
Marketer from Email Geeks shares that subdomains seem to maintain a separate reputation from the organizational domain, with instances of one having high reputation while the other is bad, and vice versa. While the reputations seem separate, it is logical that Google might connect the domain and subdomain.
Email marketer from SendGrid Blog shares that isolating email streams using subdomains is a best practice. This allows you to manage the reputation of different types of email separately, minimizing the risk of one type of email affecting the deliverability of others.
Email marketer from Reddit shares that subdomains can help isolate reputation issues. If you have a dedicated IP for each subdomain, it can further protect your main domain's reputation.
Email marketer from an Email Marketing Forum responds that using subdomains is a common practice to separate transactional and marketing emails. This allows for better management of sender reputation and prevents issues with marketing emails from affecting critical transactional emails.
Email marketer from MailerLite Blog shares that using subdomains offers flexibility in managing email campaigns and allows for the implementation of specific authentication protocols (SPF, DKIM, DMARC) for each subdomain, further enhancing deliverability and protecting domain reputation.
What the experts say3Expert opinions
Expert from Email Geeks explains that reputation depends on recipient engagement and where you are mailing. If recipients don't want the mail, it will negatively impact reputation. The reputation also applies to the links in the message, so it depends on the details, setup, and subdomain usage. Sending wanted mail won't hurt reputation.
Expert from Word to the Wise answers that using subdomains for different email streams (transactional, marketing, etc.) can help isolate reputation issues. It allows you to manage deliverability challenges without impacting the entire domain. It is important to manage reputation and authentication of the subdomains correctly.
Expert from Spam Resource explains that subdomains offer a way to isolate different types of email traffic. This can protect the main domain's reputation, but the specific set up needs to be configured correctly.
What the documentation says4Technical articles
Documentation from RFC Editor (related to email standards) outlines the technical specifications for email authentication (SPF, DKIM, DMARC). Properly configuring these for each subdomain is crucial to ensure that email sent from that subdomain is authenticated and doesn't negatively impact the reputation of the primary domain.
Documentation from Microsoft Support highlights the importance of maintaining separate IP addresses and domains for different email streams. While they don't explicitly state subdomains, the principle of isolating sender reputation applies, implying that using subdomains for different email types can benefit overall deliverability.
Documentation from DMARC.org details that using DMARC is crucial for protecting your domain and subdomains from email spoofing and phishing attacks. Implementing DMARC policies for subdomains helps ensure that only legitimate emails are delivered, thus maintaining a positive sender reputation.
Documentation from Google Search Central indicates that while subdomains can be treated somewhat independently, Google's algorithms are sophisticated enough to understand the connection between a domain and its subdomains. Poor practices on a subdomain can potentially impact the overall domain's reputation, though the extent depends on various factors.