Will disabling email forwarding impact deliverability between SFMC and Service Cloud?
Summary
What email marketers say6Marketer opinions
Email marketer from EmailGeeks Forum says that turning off email forwarding between SFMC and Service Cloud should not impact deliverability, provided that SPF, DKIM, and DMARC records are correctly configured. They recommend checking the email headers after disabling forwarding to confirm correct authentication.
Email marketer from StackExchange suggests testing the deliverability after disabling email forwarding. They note that some configurations can inadvertently affect SPF records or introduce other authentication issues that might impact deliverability.
Email marketer from Salesforce Community highlights that disabling email forwarding could affect deliverability if the forwarding process includes any filtering or reputation checks. He recommends consulting Salesforce support for best practices.
Email marketer from Reddit suggests that disabling email forwarding might not directly impact deliverability, especially if the SFMC connector handles internal routing. However, they recommend monitoring bounce rates and sender reputation after any configuration change.
Email marketer from Email Geeks shares her experience working with SFMC for over 10 years, stating that she hasn't seen any deliverability issues when things are passing in the connector between SFMC and Service Cloud.
Email marketer from Quora answers says that as long as the SFMC is set up correctly that there shouldn't be any issues between SFMC and Service Cloud. It's just forwarding an internal email - but it's worth monitoring any impact after the change.
What the experts say1Expert opinion
Expert from Word to the Wise recommends considering whose reputation matters in the internal forwarding process. If SFMC isn't monitoring reputation for internally forwarded messages, disabling forwarding might not impact deliverability, but this should be verified with SFMC support.
What the documentation says3Technical articles
Documentation from Salesforce Trust emphasizes the importance of email authentication and maintaining a good sender reputation. It does not directly address forwarding, but suggests ensuring all emails sent from SFMC are properly authenticated to maintain deliverability, regardless of internal routing configurations.
Documentation from Salesforce Documentation mentions following email deliverability best practices within SFMC setup. It recommends checking Email Deliverability settings related to forwarding and ensuring that any forwarding rules do not violate the email authentication standards. Specifically it recommends looking into SPF/DKIM/DMARC records
Documentation from Salesforce Documentation states that configuring Sender Authentication Package (SAP) correctly is crucial for deliverability and mentions that internal email routing shouldn't impact the core sender reputation, as long as the domains are authenticated properly. However, they suggest monitoring the sending domain reputation regularly.