Will BIMI work if the BIMI TXT record is on the subdomain, and how long does BIMI take to appear in Gmail?
Summary
What email marketers say10Marketer opinions
Email marketer from Reddit shares that after correctly setting up BIMI with a VMC, it took about 36 hours for the logo to consistently appear in Gmail inboxes.
Email marketer from EmailOnAcid Blog notes that the time it takes for BIMI to display can vary based on factors like email volume and sender reputation, even after correct setup.
Email marketer from OnlyMyEmail.com highlights that successful BIMI implementation depends on factors like consistent domain authentication (SPF, DKIM, DMARC) and adhering to mailbox provider policies. It may take time for changes to propagate and for BIMI logos to appear consistently.
Email marketer from Gmass mentions a primary benefit to BIMI is improved brand recognition and trustworthiness with email recipients. By displaying a brand's verified logo, BIMI aims to reduce the risk of phishing and increase recipient engagement with legitimate emails from trusted sources.
Email marketer from StackOverflow mentions that common issues with BIMI include incorrect DNS record syntax and problems with the VMC validity. These should be checked thoroughly.
Email marketer from Mailjet responds with that BIMI offers enhanced brand recognition and sender trust. With BIMI, an organization gets to showcase its logo next to authenticated emails, resulting in better visibility and engagement for email recipients.
Email marketer from Litmus explains BIMI’s role in improving brand visibility in the inbox and highlights its impact on trust and engagement. Display times can depend on mailbox provider policies and caching mechanisms.
Marketer from Email Geeks shares that Gmail takes between 24-48 hours to show the BIMI logo once the VMC is in place on the BIMI record.
Marketer from Email Geeks answers that yes, BIMI will work at Gmail if the BIMI TXT record is published on the subdomain, but the parent domain must be in quarantine 100 or higher.
Email marketer from Mailhardener.com states that BIMI can be implemented on a subdomain. The TXT record is placed on the subdomain, and the VMC (Verified Mark Certificate) applies to the domain or subdomain where the logo is used.
What the experts say1Expert opinion
Expert from Word to the Wise, Steve Jones, indicates that BIMI can function when the BIMI TXT record is placed on a subdomain, provided that the domain owner also controls DNS records for the parent domain. This allows for the necessary authentication checks to be performed correctly.
What the documentation says5Technical articles
Documentation from BIMI Group details the structure of the BIMI DNS record, emphasizing the importance of the 'v' tag for version and the 'l' tag for the SVG logo location. These must be correctly configured for BIMI to function.
Documentation from dmarcian.com emphasizes that BIMI requires a DMARC policy of 'quarantine' or 'reject' to be in place on the sending domain, and that SPF and DKIM records must be valid. Without this, BIMI will not function.
Documentation from Entrust.com confirms that BIMI can work with a TXT record published on a subdomain, as long as the domain owner has control over the parent domain's DNS records.
Documentation from Sectigo.com outlines the process of obtaining a Verified Mark Certificate (VMC) for BIMI. This involves verifying the trademarked logo and confirming the organization's identity.
Documentation from DigiCert.com explains that a VMC (Verified Mark Certificate) is required for BIMI, and it needs to be issued to the organization using the BIMI record. The BIMI record points to the VMC’s location.