Why isn't my new warmed IP showing in Google Postmaster Tools IP reputation dashboard?
Summary
What email marketers say11Marketer opinions
Email marketer from Gmass shares the importance of making sure you are using a dedicated IP address and that it has not been previously used and potentially blacklisted.
Email marketer from Litmus responds that if email authentication (SPF, DKIM, DMARC) is not properly configured for the new IP, Google might not display the data in Postmaster Tools. Ensure everything is set up correctly.
Marketer from Email Geeks suggests checking the SMTP logs to ensure traffic is going through the new IP and comparing delivery performance between the two IPs.
Email marketer from Reddit user /u/EmailExpert shares that it is essential to verify that the IP address is correctly configured in the sending infrastructure and DNS records (SPF, DKIM, DMARC).
Email marketer from Mailjet explains that the volume and quality of email sent from the new IP are key factors. Gmail needs to see a consistent and reputable sending pattern before displaying data.
Email marketer from Postmarkapp.com responds that Google looks for consistent sending patterns. Inconsistent volumes or sudden spikes can delay data visibility in Postmaster Tools.
Email marketer from EmailVendorSelection.com responds that if the sending domain has low reputation, the IP data can be slow to appear, as Gmail might prioritize domain reputation over IP reputation initially.
Email marketer from StackOverflow user EmailGuru shares that a missing or incorrect PTR record can cause delays or prevent the IP from showing up. Verify the PTR record is correctly set up.
Email marketer from Reddit user /u/MailKing77 explains that warming an IP takes time and patience. Even if everything is configured correctly, it might simply take longer than expected for the data to appear in Postmaster Tools.
Email marketer from GlockApps.com shares that it is crucial to verify that the IP address isn't listed on any major blocklists, as this can prevent data from showing in Google Postmaster Tools.
Email marketer from NeilPatel.com shares that the warming process needs to be meticulously followed and that low volumes initially are crucial. If the IP isn't correctly warmed, it might not register properly or quickly in monitoring tools.
What the experts say4Expert opinions
Expert from Email Geeks explains that Google Postmaster Tools data is provided as a courtesy and Google does not explain how they choose to share the data.
Expert from Word to the Wise explains that Gmail often prioritizes domain reputation. Even with a warmed IP, low domain reputation can delay the IP's data appearing in Postmaster Tools. Focus on building a strong domain reputation.
Expert from Email Geeks suggests there might be a misconfiguration preventing the second IP from being used or used lightly. He recommends checking the IP in Sender Score for an outside opinion on sending volume.
Expert from Spam Resource responds that incomplete or incorrect DNS records, especially the absence of a matching reverse DNS (PTR) record, will stop the IP from showing. Ensure your forward and reverse DNS records match.
What the documentation says4Technical articles
Documentation from Google Support explains that data in Postmaster Tools can be delayed, and it may take some time for new IPs to appear. Ensure the IP is sending a significant volume of mail to Gmail users.
Documentation from SendGrid explains that Google has minimum volume requirements for displaying data in Postmaster Tools. Ensure your new IP is sending enough volume to meet these thresholds.
Documentation from RFC-Editor.org explains the necessity of a properly configured reverse DNS record (PTR record) for the IP address, without which email systems might delay or discard data related to the IP.
Documentation from SparkPost responds that Gmail requires a certain volume of traffic before displaying reputation data for an IP address. The new IP may not have reached the threshold yet.