Why is Mailchimp client seeing sudden Gmail spam placement issues, and are other Mailchimp senders similarly affected?

Email marketer from SendPulse responds that improving email deliverability involves warming up your IP address, using double opt-in, segmenting your list, cleaning your list regularly, avoiding spam trigger words, and monitoring your sender reputation.

Email marketer from Email on Acid shares that regularly cleaning your email list removes inactive subscribers and reduces the risk of sending to spam traps. This helps maintain a good sender reputation and improves deliverability.

Email marketer from Gmass shares a number of factors can cause email to land in the spam folder, including, sending high volumes of emails without proper authentication, not cleaning your list, and having low engagement rates.

Email marketer from Mailchimp Support shares that spam filters consider various factors, like suspicious words, poor HTML coding, high image-to-text ratio and authentication issues. Sudden changes in email content or sending practices could trigger these filters.

Email marketer from Neil Patel Digital explains that several factors can impact email deliverability on Mailchimp, including sender reputation, authentication (SPF, DKIM, DMARC), content quality, and list hygiene. Sudden drops often indicate a change in one or more of these areas.

Email marketer from Reddit shares that they experienced similar issues with Mailchimp and Gmail. They found that the problem was related to a sudden increase in inactive subscribers on their list, which negatively impacted their sender reputation.

Marketer from Email Geeks suggests checking Search Console errors and any recent changes/strikes with AdWords for Gmail issues. If the problem is suspected to be a platform issue, he advises contacting Mailchimp directly.

Email marketer from Litmus shares that improving email engagement can be achieved by personalizing content, segmenting lists, and sending relevant offers. Higher engagement rates signal to ISPs that your emails are valuable, which can improve deliverability.

Marketer from Email Geeks asks if the client is using dedicated or shared IPs and suggests the possibility of the client being moved to different pools.

Email marketer from Stack Overflow community shares that if a Mailchimp user's shared IP address develops a bad reputation because of other user sending habits, it can affect overall deliverability for users using that shared IP.

Marketer from Email Geeks mentions noticing a large portion of Outlook spam placements for one specific client.

Expert from Spam Resource explains that Gmail's spam filters are influenced by numerous factors, including sender reputation (IP and domain), user engagement (opens, clicks, spam complaints), and the content of the email. A sudden drop in engagement or a spike in complaints can quickly lead to spam placement.

Expert from Spam Resource shares that when using shared IP addresses through services like Mailchimp, your sending reputation is intertwined with other users on that IP. The bad behavior of others can negatively affect your deliverability. A sudden shift could indicate a neighbor on your shared IP is triggering spam filters.

Expert from Email Geeks clarifies that the issue is specifically with Gmail and suspects it might be a recurrence of a previous issue where Gmail was spam foldering mail from multiple Mailchimp clients. He has found another similarly affected client.

Expert from Word to the Wise explains that maintaining a good sender reputation is critical for deliverability. Factors like consistent sending volume, low complaint rates, and proper authentication practices all contribute to a positive reputation, which can help avoid spam placement.

Documentation from Google explains that Google Postmaster Tools provides data about your sending reputation, spam rate, and feedback loop. Monitoring these metrics can help identify deliverability issues, including sudden Gmail spam placement problems.

Documentation from RFC Editor explains that SPF is an email authentication method that helps prevent spammers from sending messages with forged 'From' addresses at your domain. Ensuring your SPF record is correctly configured for Mailchimp is crucial for deliverability.

Documentation from dmarc.org explains that DMARC builds on SPF and DKIM to provide a policy for how email receivers should handle messages that fail authentication checks. Implementing DMARC can improve deliverability and protect your domain from spoofing.

Documentation from Mailchimp answers that to ensure emails are properly authenticated you should authenticate your domain, using SPF and DKIM, which verify your identity to email providers. This can improve deliverability and prevent spoofing.