Why is IP and domain reputation missing from Google Postmaster Tools v2?
Summary
What email marketers say8Marketer opinions
Email marketer from Email Geeks shares that it's still in the "umbrella" toolkit, just not in v2 and perhaps they simply decided not to provide that information yet.
Email marketer from Email Geeks thinks there's no docs specific to v2, they just show the old v1 docs for v2 interface and that it's mostly old documentation which sometimes doesn't correspond with what's available in V2 interface
Email marketer from Google Support Forum shares that Postmaster Tools v2 has some data reporting differences from v1, which could account for missing reputation data. They recommend checking the official documentation for details on the updated metrics.
Email marketer from EmailVendorSelection Forum discusses that Google could be moving towards a more holistic view of sender reputation that incorporates various factors like spam complaints, engagement, and authentication, rather than relying solely on IP and domain scores. He suggests focusing on improving overall email practices to ensure positive deliverability.
Email marketer from StackExchange User suggests that changes to the postmaster tools are still new, they explain that these things always change and to focus on what is available rather than what isn't.
Email marketer from EmailGeek Forum shares that changes to the way reputation is calculated are likely to have changed based on user behaviour and feedback, to prevent spam.
Email marketer from Email Geeks believes there is a push over there to surface more useful information regarding what is influencing domain and IP rep
Email marketer from Reddit shares that Google might be prioritizing aggregate metrics over specific IP/domain reputation scores in the new version. They suggest monitoring spam rates and user feedback instead to gauge reputation indirectly.
What the experts say4Expert opinions
Expert from Email Geeks explains it's currently in the documentation for v2, so tools under active development would be her guess and she provides a help link.
Expert from Email Geeks responds that she is also not seeing IP or domain rep on v2, and it's either because Google is making some changes and working on that part of the site and it will come back when they're done, or they simply decided not to provide that information.
Expert from Word to the Wise advises focusing on solid email authentication practices (SPF, DKIM, DMARC) and maintaining good list hygiene as primary strategies for ensuring deliverability, regardless of specific metrics displayed in Postmaster Tools.
Expert from Spam Resource explains that Google might be shifting towards a more comprehensive evaluation of senders, considering various factors like user engagement and complaint rates, leading to a less direct reliance on specific IP/domain reputation scores.
What the documentation says5Technical articles
Documentation from Google Postmaster Tools Help explains that the authentication section in Postmaster Tools helps monitor if your emails are being authenticated by SPF, DKIM and DMARC. They suggest ensuring proper setup of these protocols as a means to establish domain reputation instead of direct IP reputation metrics in v2.
Documentation from DMARC.org shares the importance of DMARC implementations so mail providers can accurately assess whether a message is from the purported domain.
Documentation from RFC explains some of the standards that are required for an SPF record to be valid and fully implemented correctly, this will have an effect on domain reputation.
Documentation from DKIM.org shares the importance of DKIM implementation in order to accurately send and allow domains to take responsibility for their messages
Documentation from Google Workspace Updates explains that the new Postmaster Tools provides aggregate metrics about the performance of your email, authentication, spam reports, and encryption. However, it does not specify IP or domain reputation metrics directly, but rather focuses on spam rate, feedback loop, and authentication results to help diagnose issues impacting deliverability.