Why is Google Postmaster Tools spam rate data missing?
Summary
What email marketers say9Marketer opinions
Email marketer from Email Deliverability Blog shares that they've noticed discrepancies between the API data and the UI. They suggest trying to pull the data via the API as a potential workaround.
Marketer from Email Geeks confirms they are seeing the same issue, and they expect Google to resolve it shortly as they've seen it before.
Email marketer from StackExchange answers question about Google Postmaster Tools reporting errors, the user suggests this could be down to IPv6 not being setup correctly. They also suggest checking SPF and DKIM records.
Email marketer from Reddit shares that the data sometimes lags and suggests checking again in a few days. They've experienced similar issues before that resolved themselves.
Email marketer from Mailgun Help Center shares that third-party tools like Google Postmaster Tools may experience data delays and encourages users to rely primarily on their own deliverability dashboards for immediate insights.
Marketer from Email Geeks confirms that they are also experiencing missing data since July 5th and have seen this issue occur before.
Email marketer from Email Marketing Forum responds that Google's tools can be glitchy. They advise clearing browser cache and cookies, and then checking again. They also suggest checking Google's service status page.
Email marketer from Gmass answers question about Google Postmaster Tools missing data. The article confirms this happens occasionally and there is no way to fix it, but it will be fixed in a period of time. They also recommend checking your setup is correct.
Marketer from Email Geeks confirms that they are still seeing the data through July 5th and notes that this outage seems longer than usual.
What the experts say4Expert opinions
Expert from Email Geeks shares that recent reports indicate that the API is missing data, while the UI has it.
Expert from Spam Resource, John Levine, explains that Google Postmaster Tools data can be unreliable and subject to delays or outages. He suggests not relying heavily on it for real-time analysis and recommends cross-referencing with other deliverability monitoring tools.
Expert from Email Geeks explains that the missing data issue in Google Postmaster Tools happens occasionally and the back data is generally populated when the service is restored. They also mention that sometimes data is available via the API even if it's not on the website.
Expert from Word to the Wise, Laura Atkins, responds that data discrepancies may be due to variations in how Google samples and aggregates data, noting that such issues are a challenge when relying on third-party reporting.
What the documentation says3Technical articles
Documentation from Google Help explains that data reporting in Postmaster Tools is subject to delays. The data displayed is an aggregate and may not be available in real-time, suggesting some delays are normal.
Documentation from Google Developers clarifies that while the API aims for consistency with the UI, discrepancies can occur due to processing and data aggregation. They advise checking the API documentation for known issues.
Documentation from Stack Overflow has an answered question of "How to fix/debug incomplete Google Postmaster Tools Data?". Answer suggests to check the authentication setup to ensure it is working correctly.