Why is Google Postmaster Tools not showing domain or IP reputation?
Summary
What email marketers say14Marketer opinions
Marketer from Email Geeks shares they have started to see the new panel with different compliance requirements checks divided between the subdomain and the root domain in most of the domains they control.
Email marketer from Stack Overflow explains that DMARC policies, especially if set to 'reject' or 'quarantine', can impact reputation visibility if authentication fails. They suggest reviewing DMARC reports.
Email marketer from SendGrid Blog suggests that issues can be caused by DNS propagation delays and improper authentication setup of SPF, DKIM, and DMARC records. They recommend checking DNS settings and authentication status.
Email marketer from GlockApps Blog explains there could be a delay and suggests waiting 24-48 hours for data to appear. Also verify your authentication and IP addresses are correctly configured.
Marketer from Email Geeks confirms that reputation data in Google Postmaster Tools has been down since January 14th for everyone.
Marketer from Email Geeks shares that Google Postmaster Tools is showing IP and domain reputation data for Jan 21st in V1, but the gap to Jan 14th has not been filled.
Email marketer from Reddit shares that a high spam complaint rate can suppress reputation data in Google Postmaster Tools. Reducing spam complaints is essential for data visibility.
Email marketer from Reddit suggests that new requirements related to domain authentication (SPF, DKIM, DMARC) and spam complaint rates might be impacting the visibility of reputation data in Google Postmaster Tools.
Email marketer from Litmus shares that new IPs without an established sending history might not immediately display reputation data. Warming up IPs gradually is recommended.
Email marketer from Google Support Forums responds that there might be delays in data processing and display in Google Postmaster Tools. They suggest waiting a few days to see if the data populates.
Email marketer from EmailToolTester mentions verifying your DNS records for SPF, DKIM, and DMARC. There can be a delay in Google picking up your records after setting them up, which is why data is not being shown.
Email marketer from Mailchimp Resource shares that if your sending volume is too low or your domain is new, Google Postmaster Tools may not display data immediately. Consistent sending and proper authentication help establish a reputation.
Marketer from Email Geeks states that even compliant domains on V2 are not showing domain or IP reputation data.
Email marketer from EmailGeek Forum explains that Google frequently updates its Postmaster Tools, which can temporarily disrupt data reporting, including domain and IP reputation. They advise checking back periodically.
What the experts say4Expert opinions
Expert from Spam Resource responds that DNS configuration problems (SPF, DKIM, DMARC) can cause data issues, but they do not elaborate on specific DNS issues to look for beyond general verification.
Expert from Email Geeks shares that there has been ongoing discussion about reporting problems with reputation for Google Postmaster Tools over the last week or so.
Expert from Spam Resource explains that Postmaster Tools is mostly useful for senders sending a good volume of mail to Gmail. If you aren't sending large volumes, the data shown may be limited or non-existent.
Expert from Word to the Wise notes that Postmaster Tools requires a certain volume of mail before showing data. If your mail volume is too low, no data will be displayed.
What the documentation says4Technical articles
Documentation from Google Postmaster Tools Help specifies that a minimum volume of email traffic is required for reputation data to be displayed. Low-volume senders might not see any reputation data.
Documentation from RFC-Editor shares that SPF records must be valid and well-formed to be correctly interpreted. Incorrect syntax can prevent Google from accurately assessing your sending domain's reputation.
Documentation from Google Postmaster Tools FAQs clarifies that data in Postmaster Tools is not real-time and may be subject to delays. It can take up to 24-48 hours for new data to appear.
Documentation from Google Developers Documentation states that proper domain authentication (SPF, DKIM, DMARC) is crucial for Google to accurately assess and display domain reputation in Postmaster Tools. Missing or misconfigured authentication can prevent data from showing.