Why is Google Postmaster Tools (GPT) not updating IP/Domain reputation graphs?
Summary
What email marketers say10Marketer opinions
Marketer from Email Geeks suggests that the reason GPT may not be updating is either due to insufficient email volume from the IPs or because GPT periodically stops updating for no reason.
Email marketer from Email Marketing Blog shares that sometimes Google Postmaster Tools experiences bugs or glitches that can temporarily prevent data from updating correctly. These issues are usually resolved by Google.
Email marketer from EmailGeeks Forum suggests that Google Postmaster Tools filters data based on various criteria, and if a domain or IP falls outside of these criteria, the data might not be displayed.
Email marketer from Email Marketing Tips Blog recommends checking Google's status page for any reported outages or issues that may be affecting Google Postmaster Tools. This can help determine if the issue is widespread or specific to your account.
Email marketer from StackExchange points out that Google Postmaster Tools requires a certain volume of email traffic before it starts displaying data for a specific domain or IP address. If traffic is below the threshold, no data will be shown.
Email marketer from Email Provider Forum suggests that occasional outages or maintenance on Google's end can cause temporary disruptions in data reporting within Google Postmaster Tools.
Marketer from Email Geeks has seen the same issue with domains stopping at Dec. 8 for IP reputation and Dec. 12 for everything else and states that it's like a table fills up and some one has to write a query to fix it.
Email marketer from Reddit mentions that when a new domain is set up, it may take some time (days to weeks) for Google Postmaster Tools to start showing data, as Google needs to collect sufficient information about the domain's sending reputation.
Email marketer from Reddit shares that Google Postmaster Tools doesn't update in real-time; the data is usually delayed by a day or two. Sometimes, updates can be less frequent, especially during periods of high email traffic.
Email marketer from Email Deliverability Blog suggests that if you've recently changed your sending IP address, it might take some time for Google Postmaster Tools to recognize the new IP and start displaying data associated with it.
What the experts say5Expert opinions
Expert from Word to the Wise answers that delays in data reporting within Google Postmaster Tools can occur due to processing times, and technical problems or glitches in Google's reporting systems. These delays mean that the data is often not up-to-the minute, so you might not see the most current activity reflected in the reports.
Expert from Email Geeks explains that data stops updating sometimes when things break. Typically, someone at Google addresses the issue.
Expert from Spam Resource explains that Postmaster Tools data might not be showing because of Google's filtering policies. Google often filters data based on various criteria, and if a domain or IP doesn't meet these criteria, the data may not be displayed. This filtering can include factors like spam complaints, authentication issues, or simply low email volume for a domain.
Expert from Email Geeks thinks it happens every few months and states that it's either the machine living under someone’s desk that does the transform from live feed to GPT reboots itself and stuff doesn’t come back well, or the janitor keeps unplugging it.
Expert from Email Geeks suggests it's different backend systems which is the reason behind it.
What the documentation says5Technical articles
Documentation from Mailjet Documentation indicates that if you have a low volume of email, the data available on Google Postmaster Tools can fluctuate and give an inaccurate impression, as you need a large amount of mail to see trends or meaningful stats. Be wary of drawing any solid conclusions from the stats if you send below a certain volume.
Documentation from SendGrid Documentation notes that discrepancies in data between SendGrid's analytics and Google Postmaster Tools can occur due to differences in data processing methodologies and filtering. GPT focuses on Gmail users only, whilst Sendgrid includes all users.
Documentation from Google Help explains that data in Google Postmaster Tools is subject to delays and may not reflect real-time activity due to processing and aggregation requirements.
Documentation from SparkPost Documentation states that Google Postmaster Tools data is based solely on Gmail users. If a significant portion of your recipients are not using Gmail, the data in GPT may not be representative of your overall email performance.
Documentation from MXToolbox explains that several factors can affect data availability in Google Postmaster Tools, including low email volume, filtering, and technical issues on Google's servers.