Why is Google Postmaster not showing recent feedback?
Summary
What email marketers say13Marketer opinions
Email marketer from Reddit suggests checking the authentication status (SPF, DKIM, DMARC) of your emails. If authentication is failing, Google might not be processing your data correctly in Postmaster Tools.
Email marketer from Mailjet Resources mentions setting up feedback loops so you're notified of spam complaints. A high number of complaints can impact data visibility in Google Postmaster Tools.
Email marketer from Mailgun Blog recommends checking the spam folder placement rate, as high spam rates can lead to data not being recorded correctly.
Email marketer from Litmus Tips shares cleaning your email list regularly to remove inactive or invalid addresses, preventing deliverability issues that could affect Postmaster Tools reporting.
Marketer from Email Geeks confirms Google Postmaster is back, but data from 20-25 April is still missing.
Email marketer from Sendgrid Experts points out if your engagement rate is too low, meaning few people are opening or interacting with your emails, Google may throttle the data.
Email marketer from EmailGeeks Forum responds that Google Postmaster may have experienced outages or maintenance, leading to delays in data reporting.
Email marketer from Reddit points out that Google Postmaster Tools might not display data if you are sending to a very small list. You may not meet their minimum threshold for data reporting.
Marketer from Email Geeks confirms experiencing the same issue with Google Postmaster and notes that it is back.
Email marketer from StackExchange advises checking the health of your sending infrastructure. Issues with your servers or email sending software can cause delays and prevent data from being properly reported to Google Postmaster Tools.
Marketer from Email Geeks shares that the Google Postmaster issue is widespread and Google is aware of it.
Email marketer from Email Marketing Tips Blog explains checking your sender reputation using third-party tools as poor reputation can affect feedback reporting.
Email marketer from Email Vendor Forum suggests checking if there are any filters in your email sending process that might be preventing some emails from reaching Gmail users. Also, he recommends ensuring that your sending IP address is not blacklisted.
What the experts say2Expert opinions
Expert from Spam Resource mentions ensuring that you have properly set up and are monitoring Gmail's feedback loop (FBL). If the FBL is broken or not correctly configured, Google may not provide all available data in Postmaster Tools.
Expert from Word to the Wise explains investigating deliverability issues can impact the accessibility and accuracy of Google Postmaster Tools. They advise ensuring correct authentication methods and general reputation checks.
What the documentation says5Technical articles
Documentation from Google Privacy Policy highlights that Google anonymizes and aggregates data to protect user privacy, which may contribute to delays in reporting or a lack of granular data in Postmaster Tools.
Documentation from Google Workspace Admin Help states that data in Postmaster Tools is not real-time and is subject to processing delays. If your sending volume has recently decreased, it might take some time before the updated data is reflected in Postmaster Tools.
Documentation from Google Developers indicates that Postmaster Tools only shows data for senders who authenticate their email and send a 'significant' volume. They don't specify exact volume, but its generally assumed to be hundreds of emails daily.
Documentation from Google Help explains that data in Google Postmaster Tools is aggregated and may experience delays of 1-3 days. Furthermore, data is only displayed if your domain sends a significant volume of email (hundreds of emails per day).
Documentation from RFC Standards explains ensuring your email sending practices comply with SMTP standards. Violations of these standards can impact how Google processes data and displays it in Postmaster Tools.