Why is Gmail throttling my IP warming emails and the IP reputation dashboard not updating?
Summary
What email marketers say11Marketer opinions
Email marketer from Reddit suggests that Gmail throttling might be related to content triggering spam filters. They advise reviewing email content for spammy keywords or phrases, ensuring proper formatting, and testing with different email clients and spam checkers.
Email marketer from Email Geeks explains that content issues could cause negative user reactions leading to spam reports. Suggests trying different content and increasing engagement filters, also asks if the IP address is used for anything else.
Email marketer from LinkedIn says to check engagement rates, as low engagement can cause throttling. Make sure that you are consistently cleaning your email list to remove inactive subscribers. Improving engagement will help improve your sender reputation and reduce throttling.
Email marketer from Neil Patel's Blog shares that gradually increasing sending volume during IP warming is crucial. He recommends starting with a small, highly engaged segment and monitoring bounce rates, spam complaints, and engagement metrics. Throttling could indicate issues with content, list quality, or authentication.
Email marketer from Quora suggests segmenting your email list and sending to more engaged segments. Start with the highest engaged subscribers and gradually increase your sending volume to warm up your IP address. Sending to unengaged subscribers increases the chances of spam complaints and blocks.
Email marketer from DigitalMarketer recommends testing your email content to avoid spam triggers. Test your emails with various email clients and spam checkers to identify and fix issues. High spam scores will lead to throttling and reduced deliverability.
Email marketer from EmailGeeks Forum shares that Gmail throttling can occur due to various reasons, including poor list hygiene, lack of recipient engagement, authentication issues (SPF, DKIM, DMARC), and spam complaints. He recommends auditing these aspects and making necessary improvements.
Email marketer from Email Geeks explains that senders tend to overestimate engagement and recommends ensuring robust email engagement filters. Also states that MPP provides a proxy for inbox placement, as opens from Apple Mail users with MPP enabled indicate the email isn't in the spam folder.
Email marketer from Email Geeks shares that DMARC and associated auth errors will yield throttling at gmail no matter how small the volume and to ensure domain authentication is correctly aligned.
Email marketer from Email on Acid recommends checking your sender reputation by looking into blocklist status and feedback loops. Poor sender reputation will cause throttling and blockages. Ensure you are following email best practices to build and maintain a positive reputation.
Email marketer from StackOverflow shares that authentication issues could lead to throttling. Make sure that you are properly setting up SPF, DKIM, and DMARC records to authenticate your emails. Poor email authentication reduces deliverability.
What the experts say2Expert opinions
Expert from SpamResource explains that building a positive IP reputation takes time and consistent effort. Gmail may throttle emails from newly warmed IPs if the sending behavior is erratic or inconsistent. Ensure a steady increase in volume and maintain high engagement rates to improve IP reputation.
Expert Laura Atkins from Word to the Wise responds that a common reason for throttling during IP warming is sending to a 'dirty' list. Even with good engagement from a subset of users, sending to unengaged or invalid addresses will lead to high bounce rates and spam complaints, negatively impacting sender reputation and causing Gmail to throttle sending volumes.
What the documentation says5Technical articles
Documentation from Microsoft explains that email content can affect email deliverability. Ensure that the emails follow email best practices such as including unsubscribe links, contact information, and proper email structure. Poorly structured emails are often throttled.
Documentation from SparkPost explains that warming an IP address involves gradually increasing sending volume over time to establish a positive sending reputation. They recommend starting with small volumes and monitoring engagement metrics closely. Throttling indicates a need to reduce volume or address deliverability issues.
Documentation from AWS suggests that throttling could occur if you exceed your sending quotas. Gradually increase your sending volume within the allowed quotas to establish a good sender reputation. Monitor your bounce rates and spam complaints to ensure that you are following best practices.
Documentation from Google Support explains that Gmail uses a complex algorithm to determine sending limits, and throttling during IP warming is often due to exceeding these limits, especially with new IPs. IP reputation updates may be delayed due to insufficient data or ongoing assessment of sending behavior.
Documentation from Mailjet explains that IP reputation directly affects deliverability. A poor IP reputation can lead to throttling or blocking by ISPs. They advise monitoring IP reputation through tools like Google Postmaster Tools and Sender Score and addressing any issues promptly.
Related resources2Resources
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