Why is Gmail adding an 'Expired' tag to my non-expired offers?

Marketer from Email Geeks shares that senders using annotations sometimes put an expiration on it and asks if this is in the Promotions Tab. Also AMP content will expire after 30 days but then it falls back to the HTML.

Email marketer from Litmus suggests validating your email's HTML and schema to ensure there are no conflicting or incorrect expiration dates. They recommend using Litmus's email testing tools to identify and fix any coding errors.

Email marketer from Reddit explains that Gmail might be misinterpreting the offer's schema or microdata. Suggests checking the structured data markup to ensure the expiration date is correctly specified or absent if there's no expiration.

Email marketer from ActiveCampaign recommends segmenting your audience and personalizing your offers based on user behavior. This can help reduce the chances of Gmail misinterpreting the offer's relevance or validity.

Email marketer from Mailchimp explains that incorrect time zone settings in your email templates or scheduling tools can lead to miscalculated expiration dates. Ensure that your time zone settings are consistent across all platforms.

Email marketer from Hubspot explains that Gmail uses AI algorithms to interpret offer details, which might lead to incorrect labeling. Try providing clear and unambiguous language around offer validity in both the email body and subject line to minimize misinterpretation.

Email marketer from Email on Acid recommends checking for any dynamic content or scripts that might be incorrectly setting the expiration date. They suggest using Email on Acid's platform to preview emails across different devices and email clients, and inspect the code for any errors.

Email marketer from Campaign Monitor suggests that if you're using AMP for Email, the 'Expired' tag could be related to the AMP content expiring after 30 days and Gmail displaying the tag even if the HTML version is still valid. Ensure both AMP and HTML versions have consistent expiration dates.

Email marketer from Sendgrid advises testing your emails in different Gmail environments (desktop, mobile, app) to see if the 'Expired' tag appears consistently. This can help isolate whether the issue is device-specific or related to Gmail's rendering engine.

Marketer from Email Geeks explains that Gmail is extracting deals and offers, and their machine learning might be guessing wrong about expiration. Recommends helping Gmail with schema to correct the issue.

Email marketer from SuperOffice says that Gmail's algorithms sometimes flag offers based on the email subject line's relevance. Try using a subject line that clearly communicates the offer's active status and time-limited nature, avoiding terms that might suggest expiration.

Email marketer from Stack Overflow suggests that the issue might be related to dynamic content that Gmail is caching incorrectly. Try using cache-busting techniques in your URL parameters for the offer images and links.

Email marketer from EmailGeek Forum indicates that Gmail might be relying on sender reputation and historical offer data. If previous offers from the sender had issues with expiration dates, Gmail might be applying the 'Expired' tag preemptively. Recommends improving sender reputation and consistently using correct schema.

Expert from Word to the Wise responds that the issue might stem from discrepancies between the offer's promotional content and its actual availability upon landing on the website. Investigate if the offer is genuinely accessible and matches the user's expectations.

Expert from Email Geeks shares that if it’s microdata it’ll be in the body.

Expert from Spam Resource explains that Gmail's algorithms may be misinterpreting the offer's validity due to inconsistencies between the email's HTML content, schema markup, and landing page. Ensure all elements align regarding the offer's start and end dates.

Documentation from Google Developers explains that Gmail uses schema.org markup to identify deals and offers. It highlights the importance of accurately defining `availabilityEnds` property within the `Offer` schema to prevent incorrect 'Expired' labels.

Documentation from Google Search Central emphasizes the importance of using structured data testing tools to validate your offer schema. It warns against using inaccurate or misleading information, which can lead to penalties.

Documentation from Schema.org describes the correct usage of the `availabilityEnds` property for defining the expiration date of an offer. It specifies the expected date/time format and provides examples for avoiding ambiguity.