Why does Google Postmaster Tools show DMARC success after record deletion, and how reliable is its data?

Summary

Google Postmaster Tools (GPT) reports DMARC success after record deletion due to a combination of factors: DMARC being an opt-in system, GPT simplifying data for Google's internal use (rather than precise sender reporting), DNS caching (both by Google and other mailbox providers, often exceeding TTL), and ongoing DMARC authentication via SPF and DKIM. Documentation emphasizes that DNS changes take time to propagate fully, a point echoed by marketers suggesting DMARC setup confirmation using external tools and patience. Because of the potential for inaccuracies, relying solely on GPT for DMARC monitoring is insufficient; verifying with other tools, and utilizing DMARC reports is highly recommended. Accurate configuration of SPF and DKIM is paramount, while a lack of understanding in its interaction with SPF/DKIM will lead to implementation issues.

Key findings

  • DMARC Opt-In: DMARC only 'fails' if it's been actively implemented (opted-in) via a DNS record.
  • GPT Data Simplification: GPT simplifies data and should not be used as the single source of truth.
  • DNS Caching Delays: DNS Caching can delay recognition of DMARC changes.
  • Authentication Bypass: Emails can still pass DMARC checks based on SPF/DKIM alone.
  • DNS Propagation Variance: DNS propagation delays depend on TTL.
  • Monitor SPF/DKIM: It is important to monitor your SPF and DKIM setup.

Key considerations

  • Multiple Data Sources: Use multiple data sources instead of solely relying on GPT.
  • DNS Propagation Allowance: Account for DNS propagation delays.
  • Implement and Check SPF/DKIM: Properly implement SPF/DKIM for DMARC Compliance.
  • Use DMARC Reports: Setup and implement DMARC reporting.
  • Understand DMARC Settings: Understand DMARC's setting with SPF/DKIM to avoid implementation issues.

What email marketers say
10Marketer opinions

Google Postmaster Tools (GPT) may show DMARC success even after a DMARC record deletion due to DNS caching, internal processing delays, and the fact that GPT only reflects data from Gmail users and may not provide a complete or real-time view. DMARC 'success' might also indicate that emails are still passing DMARC authentication through SPF and DKIM, irrespective of the DMARC record's presence. Relying solely on GPT for DMARC monitoring is not recommended; cross-referencing with other monitoring tools, verifying DMARC setup independently, and allowing sufficient time for DNS propagation are essential.

Key opinions

  • DNS Caching: Mailbox providers and Google may cache DNS records beyond TTL, delaying the reflection of DMARC record deletions in GPT.
  • Authentication Passing: Emails might still pass DMARC authentication (via SPF and DKIM) even without a DMARC record, leading to a 'success' indication in GPT.
  • GPT Data Limitations: Google Postmaster Tools provides an incomplete view of DMARC status and should not be the sole source of monitoring.
  • Reporting delays: Due to caching, internal processing delays or the time for DNS settings to propagate, Google Postmaster Tools may provide information that is not accurate.

Key considerations

  • Cross-Verification: Verify DMARC setup and reporting using multiple monitoring tools and ESP data, rather than relying solely on GPT.
  • DNS Propagation Time: Allow sufficient time (up to 48 hours or more) for DNS changes to propagate globally after making any DMARC record modifications.
  • SPF and DKIM Alignment: Ensure proper SPF and DKIM alignment, as emails may pass DMARC authentication even without a DMARC record if these are correctly configured.
  • Implement DMARC reports: Implement DMARC reports to understand more about your DMARC results.
  • DMARC Setup: Ensure DMARC is set up correctly as DMARC is a system designed to protect email senders and recipients from spam, spoofing, and phishing attacks, by allowing senders to indicate that their emails are protected by SPF and DKIM
Marketer view

Marketer from Email Geeks asks if it's possible that "100% success" was simply the mail passing DMARC authentication, regardless of having the DMARC record in place.

April 2022 - Email Geeks
Marketer view

Marketer from Email Geeks explains mailbox providers definitely cache DNS records beyond your TTLs and that this happens in a lot of places if you have short TTLs.

August 2023 - Email Geeks
Marketer view

Email marketer from Proofpoint explains that DMARC helps ensure that legitimate email is properly authenticated against established industry standards (SPF and DKIM) and that unauthenticated messages are blocked. It provides a mechanism for email senders to indicate that their messages are protected by authentication, and tells recipients what to do if authentication fails.

March 2023 - Proofpoint
Marketer view

Email marketer from Valimail explains that DMARC reports are an essential part of an email authentication strategy. Monitoring and analyzing your DMARC reports helps you understand who is sending email on behalf of your domain, and take action to stop unauthorized use.

April 2023 - Valimail
Marketer view

Email marketer from SendGrid explains that DMARC is a system designed to protect email senders and recipients from spam, spoofing, and phishing attacks, by allowing senders to indicate that their emails are protected by SPF and DKIM, and giving instructions to receivers if neither of those authentication methods passes.

February 2023 - SendGrid
Marketer view

Email marketer from Neil Patel highlights that while Google Postmaster Tools provides insights, it's essential to verify its data with other monitoring tools. DMARC success reporting inconsistencies might arise from the time it takes for DNS changes to propagate across the internet.

January 2022 - Neil Patel
Marketer view

Email marketer from EmailSecurityForum.net suggests that Google might cache DNS records, causing a delay in reflecting the deletion of the DMARC record. Check your DNS settings and allow sufficient time for propagation.

April 2022 - EmailSecurityForum.net
Marketer view

Email marketer from StackOverflow explains that DNS propagation delays are a key factor. It can take up to 48 hours (or more in some cases) for DNS changes to reflect globally. The user recommends patience and continued monitoring.

January 2025 - StackOverflow
Marketer view

Email marketer from Mailjet explains that Google Postmaster Tools should not be the only source used for DMARC monitoring as it provides an incomplete picture. Delays in reflecting changes, such as record deletion, can lead to inaccurate 'success' reports. Regular, comprehensive monitoring is essential.

December 2023 - Mailjet
Marketer view

Email marketer from Reddit (r/emailmarketing) shares that Google Postmaster Tools' DMARC success indication might lag due to caching or internal processing. They suggest confirming DMARC setup using online tools and checking with your ESP.

January 2023 - Reddit

What the experts say
6Expert opinions

Google Postmaster Tools (GPT) might report DMARC success after record deletion because DMARC is an opt-in system that only fails when a record exists. GPT simplifies data for Google's internal use, potentially caching old DNS records. Monitoring SPF/DKIM alignment and utilizing DMARC reports is crucial as a DMARC pass doesn't guarantee inbox placement. Non-compliance indications may require verification via aboutmy.email, and DMARC issues often arise from misunderstanding its interaction with SPF/DKIM, highlighting the complexities of DNS configuration.

Key opinions

  • DMARC Opt-in: DMARC only fails if explicitly enabled through a DNS record.
  • GPT Simplification: GPT simplifies data, not necessarily designed for sender-specific utility.
  • DNS Caching: Google may cache DNS records, leading to delayed reflection of DMARC record changes.
  • SPF/DKIM Importance: Proper SPF/DKIM alignment is critical for DMARC functionality, regardless of a DMARC record.

Key considerations

  • SPF/DKIM Monitoring: Monitor SPF/DKIM alignment for DMARC effectiveness.
  • DMARC Reports: Utilize DMARC reports for comprehensive email authentication insights.
  • aboutmy.email Verification: Use aboutmy.email to diagnose DMARC non-compliance issues.
  • DNS Complexity: Careful DNS configuration is essential to avoid reporting discrepancies with DMARC.
Expert view

Expert from Email Geeks suggests if Google is showing non-compliance, send mail to aboutmy.email - that will tell you if it's implemented correctly and if it's working and if not, will give you hints as to what's not right.

May 2023 - Email Geeks
Expert view

Expert from Email Geeks explains that DMARC is an opt-in system. It can only fail if you’ve opted-in to using it, and you do that by publishing a DMARC record.

September 2021 - Email Geeks
Expert view

Expert from Email Geeks suggests there might also be some local caching going on. The record was deleted from DNS, but Google only checks it monthly or whatever. So they may have reported failures as soon as the record fell out.

June 2024 - Email Geeks
Expert view

Expert from Word to the Wise explains that issues with DMARC implementation often stem from a lack of understanding about its interaction with SPF and DKIM. She discusses the complexities of DNS and how this can lead to reporting discrepancies and the need for careful configuration to ensure accurate reporting and policy enforcement.

June 2023 - Word to the Wise
Expert view

Expert from Email Geeks explains that GPT really seems to be a way of presenting a simplified version of the data Google are collecting for their own uses, rather than something that’s designed to present useful data to senders.

February 2023 - Email Geeks
Expert view

Expert from Spamresource.com explains that it's important to monitor your SPF and DKIM alignment as it's important to your DMARC setup. Setting up DMARC reports will also provide vital data, because mail can be delivered with a DMARC pass (especially at Gmail) that doesn't mean it will be delivered in the inbox.

April 2021 - Spam Resource

What the documentation says
5Technical articles

Google Postmaster Tools (GPT) shows DMARC success after record deletion due to DNS caching and internal processing delays. DMARC.org and RFC 7489 documentation confirm that DMARC relies on DNS, and record changes aren't immediately recognized due to caching. Microsoft and Cloudflare further explain that DNS propagation takes time, depending on TTL values, and isn't instantaneous.

Key findings

  • DNS Caching: DNS caching delays recognition of DMARC record changes.
  • Gmail-Centric Data: GPT data primarily reflects Gmail users, not the entire internet.
  • Propagation Delays: DNS record updates require time to propagate across the internet.
  • TTL Impact: Time-To-Live (TTL) values influence DNS propagation speed.

Key considerations

  • Patience: Allow ample time for DNS propagation after DMARC record changes.
  • Multiple Data Sources: Do not rely solely on GPT; use other tools for a complete picture.
  • Understand DNS: Familiarize yourself with DNS caching and propagation mechanisms.
  • Consider TTL: Understand how TTL values impact DNS record update speed.
Technical article

Documentation from Microsoft explains that DNS propagation can take time. Microsoft says that it may take a while for changes to DNS settings to fully propagate across the internet. The exact time depends on the Time-To-Live (TTL) value set for DNS records.

March 2025 - Microsoft
Technical article

Documentation from RFC Editor (RFC 7489) describes that DMARC relies on the DNS infrastructure and the proper propagation of DNS records. It acknowledges that caching and other DNS-related factors can introduce delays in the reflection of policy changes.

June 2022 - RFC Editor
Technical article

Documentation from Google explains that Google Postmaster Tools provides data about your sending reputation, but it primarily reflects data from Gmail users. It may not immediately reflect changes in DMARC records due to caching or internal processing delays.

January 2023 - Google
Technical article

Documentation from DMARC.org clarifies that DMARC relies on DNS records, and changes to these records may not be immediately recognized by all systems due to DNS caching. This can lead to discrepancies in reporting until the updated records are universally propagated.

December 2021 - DMARC.org
Technical article

Documentation from Cloudflare says DNS Propagation refers to the process of updating DNS records across the Internet. When a DNS record is changed, such as a new hostname pointing to a different IP address, this update needs to spread across the global DNS server network. Propagation is not instantaneous.

October 2021 - Cloudflare