Why did Shopify change the sender email address and how to authenticate it back?

Email marketer from Shopify Community says Shopify implemented this change to ensure a better user experience and reduce the risk of phishing attacks. Authenticating your domain ensures your emails are delivered correctly and trusted by recipients.

Email marketer from Digital Marketing Community Forum shares that Shopify's sender address changes are often due to the platform's increasing focus on deliverability. Unauthenticated domains can harm sender reputation, prompting Shopify to use its own email to ensure reliable delivery.

Email marketer from Reddit shares that Shopify changed the sender email because the original wasn't properly authenticated. Go to the domain settings and follow Shopify's instructions to add the necessary DNS records.

Email marketer from Ecommerce Blog explains that Shopify encourages domain authentication to build trust with email providers. Authenticating your domain helps prevent your emails from being marked as spam, ensuring better deliverability and customer engagement.

Email marketer from Web Developer Forum notes that Shopify changing the sender email is a common issue when email authentication is not correctly set up. Proper SPF and DKIM records are vital for maintaining sender reputation and email deliverability.

Email marketer from Mailjet explains that proper domain authentication greatly improves email deliverability. When you authenticate your domain, you're telling email providers that you authorize Shopify to send emails on your behalf, which prevents them from being marked as spam.

Email marketer from Quora suggests checking your domain's DNS settings to ensure Shopify's SPF and DKIM records are correctly configured. This prevents Shopify from switching the sender email address to their generic one.

Email marketer from Stack Overflow recommends verifying that your SPF, DKIM, and DMARC records are set up correctly in your domain's DNS settings. This ensures that Shopify is authorized to send emails using your domain, preventing it from reverting to the default Shopify email address.

Expert from Email Geeks explains that the Shopify sender address change is likely due to Yahoogle updates and ESPs working on them. Using a custom branded domain or freemail domain affects this.

Expert from Email Geeks explains that authenticating the email back to the original account is likely an easy fix.

Expert from Wordtothewise.com responds that Shopify has implemented more stringent email authentication policies to combat phishing and spam, which could lead to them changing sender addresses. The solution involves setting up SPF, DKIM, and DMARC records correctly to verify the sender's identity and improve email deliverability.

Expert from Spamresource.com explains that Shopify's move to alter sender addresses is rooted in protecting its ecosystem from abuse and enhancing deliverability for all users. By enforcing authentication, Shopify aims to safeguard its platform's reputation and ensure emails reach their intended recipients' inboxes reliably. To authenticate, ensure to add Shopify's SPF and DKIM records in the DNS settings.

Documentation from DMARC.org explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM to provide a policy for how email receivers should handle messages that fail authentication checks, which helps prevent spoofing and phishing.

Documentation from Google Workspace Admin Help explains that SPF records authorize sending mail servers for your domain. You need to include Shopify's SPF record in your domain's DNS settings to allow them to send emails on your behalf without being flagged as spam.

Documentation from Postmark explains that Email authentication (SPF, DKIM, and DMARC) verifies the sender's identity and improves deliverability. If Shopify is sending on your behalf, you must add their SPF and DKIM records to your DNS to authorize them.

Documentation from DKIM.org explains that DKIM (DomainKeys Identified Mail) provides an encryption key and digital signature that verifies an email message was not forged or altered. Implement DKIM by generating a DKIM record and adding it to your DNS settings.

Documentation from Shopify Help Center explains that Shopify might change the sender email if the domain isn't authenticated. This is to protect customers from phishing and spam. To authenticate, you need to add Shopify's SPF and DKIM records to your domain's DNS settings.