Why are Yahoo emails not being received in Zendesk/Gsuite?
Summary
What email marketers say10Marketer opinions
Email marketer from EmailGeekForum explains that overzealous spam filter settings in GSuite or Zendesk might be incorrectly classifying Yahoo emails as spam. They suggest reviewing and adjusting the spam filter settings to allow emails from Yahoo.
Email marketer from Gmass explains that inbox placement is a critical part of email deliverability. This includes factors such as list health, sending volume and engagement rates.
Email marketer from Quora answers that if emails are being forwarded from one GSuite account to another before reaching Zendesk, the forwarding rules might be misconfigured or broken. They suggest checking the forwarding settings and ensuring they are correctly set up.
Marketer from Email Geeks shares to use Google Workspace to look at the audit log and see exactly how the messages were treated to prove unmodified onward passage to Zendesk. Also, to check if the "Do not forward spam" option is checked in the message routing rule, and if so, uncheck it and see if that changes anything.
Email marketer from Mailjet explains that your domain and IP reputation are factors to keep in mind for email deliverability. This includes the IP address' history to ensure you have a solid reputation.
Marketer from Email Geeks asks if the messages are being forwarded from their own email server to Zendesk and if they can receive support email from other domains which have a restrictive DMARC policy.
Email marketer from SuperUser shares that the domain used by Zendesk needs to include the Zendesk servers in its SPF records. Failure to include this will cause the email to be marked as spam or fail DMARC checks.
Email marketer from StackExchange responds that a strict DMARC policy on the sender's (Yahoo) domain, combined with incorrect SPF or DKIM settings on the recipient's side (GSuite/Zendesk), can cause email delivery failures. They recommend verifying SPF and DKIM records and ensuring they align with Yahoo's requirements.
Email marketer from Reddit shares that Yahoo might be temporarily blocking the recipient's IP address or domain due to suspected spam activity. They suggest checking the IP reputation of the mail server and ensuring it's not blacklisted.
Email marketer from EmailOnAcid explains that email authentication is crucial for email delivery. If the email is not properly authenticated with SPF, DKIM and DMARC then it could be blocked or delivered to the junk folder.
What the experts say5Expert opinions
Expert from Email Geeks responds that the issue is unlikely to be a Yahoo problem and more likely to be their own spam filter problem. She asks what they are using to handle incoming email and if they have a Yahoo account to send test messages from.
Expert from Word to the Wise explains that the reason messages are not being delivered could be that the sender is not conforming to sender authentication standards.
Expert from Email Geeks shares to create a Yahoo account and send test emails. Once repeatable, pass it to Zendesk to diagnose. Later suggesting that if mail to anything @citizenshipper.com is delivered to Gsuite it's most likely either a DNS issue or a zendesk issue.
Expert from Spam Resource shares that if you’re sending volume and you suddenly stop sending to an ISP, then resume sending without re-establishing reputation, then you’re going to run into trouble.
Expert from Spam Resource explains that new IPs often have deliverability issues until they have built up a positive sending reputation. They suggest starting slow and gradually increasing volume.
What the documentation says7Technical articles
Documentation from MXToolbox explains that the recipient's domain or mail server IP address might be listed on a DNS blacklist (RBL). Use MXToolbox to check if the IP or domain is blacklisted and take steps to get delisted.
Documentation from RFC explains that the 550 error code is generated when the receiving server detects a policy violation and refuses to accept the email. This includes things such as blacklisted or authentication issues.
Documentation from Microsoft explains that sender reputation can impact whether or not emails are delivered. This includes steps that can be taken to improve sender reputation to ensure the messages are delivered.
Documentation from Yahoo Mail Help explains that if the recipient has accidentally added the sender's email address or domain to their blocked senders list, emails will not be delivered. They should check their blocked senders list and remove the sender if necessary.
Documentation from Zendesk Help Center shares that improper email setup within Zendesk can cause emails from certain domains, including Yahoo, to be blocked or undelivered. Users should verify their Zendesk email configurations, including support addresses and forwarding settings.
Documentation from Google Workspace Admin Help explains that incorrect email routing rules in Google Workspace can prevent emails from being delivered to the intended recipients in Gsuite. Admins should check their routing rules to ensure Yahoo emails are not being blocked or misdirected.
Documentation from Google explains steps that can be taken to troubleshoot bounced emails. This includes steps such as ensuring the email address is correct, that the sender is not blocked and the email did not violate any Google policies.