Why are test emails with TEST in the subject line going to the spam folder in Outlook?

Summary

Test emails with 'TEST' in the subject line are frequently sent to the spam folder due to a variety of factors: the word 'TEST' is a common spam trigger used by malicious senders, modern spam filters leverage machine learning to identify such patterns, filters evolve over time without announced changes, and bulk mailings using 'TEST' can negatively impact sender reputation. The consensus is to avoid 'TEST' in subject lines, even for testing, and to use realistic subject lines to maintain deliverability.

Key findings

  • Common Spam Trigger: The word 'TEST' is a widely recognized spam trigger, causing email providers like Outlook to flag messages with this term.
  • Machine Learning Filters: Modern spam filters utilize machine learning, which constantly adapts and learns to identify spam patterns. What worked previously may no longer be effective.
  • Evolving Filters: Email providers update their spam filters frequently and often without public announcement, necessitating continuous adaptation of email practices.
  • Negative Reputation Impact: Sending bulk emails with 'TEST' in the subject line can harm sender reputation, leading to more emails being flagged as spam.

Key considerations

  • Avoid 'TEST' in Subject Lines: Refrain from using the word 'TEST' or variations thereof in email subject lines, even for internal testing purposes.
  • Use Realistic Subject Lines: Employ realistic and relevant subject lines for all emails, including test emails, to avoid triggering spam filters.
  • Monitor Deliverability: Continuously monitor email deliverability rates and adjust practices as needed to adapt to evolving spam filtering techniques.
  • Alternative Testing Methods: Implement alternative email testing methods that do not rely on spam-triggering terms in the subject line.

What email marketers say
8Marketer opinions

Test emails with 'TEST' in the subject line often land in the spam folder in Outlook because email providers like Outlook have updated their spam filters to flag the term as a common spam trigger. Senders should avoid using 'TEST' and opt for more realistic subject lines, even for test emails.

Key opinions

  • Spam Trigger: The word 'TEST' in a subject line is a common trigger for spam filters, including those used by Outlook.
  • Evolving Filters: Email providers are constantly updating their spam filters, so what worked in the past may not work now.
  • Sender Action: Using 'TEST' in the subject line should be avoided, and realistic subject lines should be used instead.

Key considerations

  • Subject Line: Carefully consider the subject line of your emails, even test emails, to avoid triggering spam filters.
  • Filter Updates: Be aware that email provider spam filters change over time, and adjust your practices accordingly.
  • Testing Methods: Explore alternative methods for testing emails that don't rely on using 'TEST' in the subject line.
Marketer view

Email marketer from Mailjet shares that using words like 'test' in your subject line can trigger spam filters. It’s best to use real subject lines even for test emails to avoid being flagged as spam.

October 2022 - Mailjet
Marketer view

Email marketer from Campaign Monitor responds that subject lines that include the word test are flagged by Outlook as spam because spammers send out test emails frequently.

March 2022 - Campaign Monitor
Marketer view

Email marketer from Email Marketing Forum responds that the word 'test' is a very common trigger for spam filters. Outlook is probably just identifying this now and filtering to junk folder.

October 2022 - Email Marketing Forum
Marketer view

Email marketer from EmailOctopus Blog shares that certain words are more likely to trigger spam filters, with 'test' being a common example. Repeated use of such terms, especially in the subject line, can lead to emails being marked as spam.

June 2022 - EmailOctopus Blog
Marketer view

Email marketer from Sender.net responds that subject lines like "test" or "testing" are considered spam triggers and can cause your emails to land in the junk folder.

February 2025 - Sender.net
Marketer view

Email marketer from Email Geeks responds by stating that if emails with 'TEST' in the subject are now going to the spam folder only at Outlook, and the same email without 'TEST' is not, then there was a change at Outlook in how they are handling the email with 'TEST' in the subject, and the sender should stop putting 'TEST' in the subject.

March 2023 - Email Geeks
Marketer view

Email marketer from GMass shares that subject lines containing the word 'test' are red flags for spam filters. Avoid such terms and use a relevant, engaging subject line instead.

November 2023 - GMass
Marketer view

Email marketer from Reddit shares that using 'Test' in the subject line can trigger spam filters due to its common use in spam emails. It's advisable to use a more descriptive and realistic subject line even for tests.

April 2022 - Reddit

What the experts say
4Expert opinions

Test emails with 'TEST' in the subject line are increasingly being flagged as spam due to a combination of factors: the historical association of 'TEST' with spam campaigns, the evolving nature of machine learning-based spam filters, and the general lack of transparency regarding filter updates. Experts suggest avoiding 'TEST' in subject lines altogether to maintain deliverability.

Key opinions

  • Negative Association: The term 'TEST' in subject lines has a negative association with spam, leading filters to flag it as suspicious.
  • Machine Learning: Spam filters are based on machine learning and adapt over time, meaning previously acceptable practices may no longer be effective.
  • Lack of Transparency: Email filter maintainers typically do not announce changes, making it difficult to anticipate and adjust to new filtering rules.

Key considerations

  • Avoid 'TEST': Refrain from using 'TEST' in subject lines, even for internal testing.
  • Adapt to Change: Recognize that email deliverability is a dynamic landscape and adjust your practices accordingly.
  • Proactive Testing: Implement alternative methods for testing email campaigns that do not rely on spam-triggering terms.
Expert view

Expert from Spamresource highlights that using 'Test' in the subject line is a common mistake that triggers spam filters. Due to spammers commonly using such terms, these emails are often flagged as unwanted or harmful.

January 2022 - Spamresource
Expert view

Expert from Word to the Wise, Laura Atkins, explains that filters have learned over time to identify the word 'test' in the subject line as suspicious. Even if used legitimately for testing, the association with spam has caused these emails to be treated as such.

August 2022 - Word to the Wise
Expert view

Expert from Email Geeks shares that spam filters are based on machine learning and are constantly learning and changing based on what is happening in their systems. What worked before won't always work today or in the future. Filter maintainers also don't announce changes.

March 2023 - Email Geeks
Expert view

Expert from Email Geeks explains that sending bulk mails with the subject line 'TEST' is an incredibly bad idea and something that, over time, will result in mail being bulked.

November 2023 - Email Geeks

What the documentation says
3Technical articles

Test emails with 'TEST' in the subject line are routed to the spam folder due to filters identifying them as potentially unsolicited and harmful. This is because spammers often use similar subject lines. Using generic terms like 'Test' without meaningful content further increases the likelihood of being flagged as spam and impacting the sender's reputation.

Key findings

  • Unsolicited Email: Including 'Test' or 'Testing' in the subject line can be flagged as unsolicited email.
  • Sender Reputation: Sending test emails with 'Test' in the subject line can negatively affect your sender reputation.
  • Suspicious Subject Lines: Spam filters look for suspicious subject lines, including generic terms like 'Test'.

Key considerations

  • Avoid 'Test': Do not include 'Test' or 'Testing' in your subject lines.
  • Meaningful Content: Ensure your emails have meaningful content, and avoid generic terms in the subject line.
  • Protect Reputation: Take steps to protect your sender reputation by avoiding practices associated with spammers.
Technical article

Documentation from Litmus explains that spam filters look for various factors, including suspicious subject lines. Using generic terms like 'Test' without meaningful content can significantly increase the likelihood of being flagged as spam.

October 2021 - Litmus
Technical article

Documentation from Microsoft Support explains that including 'Test' or 'Testing' in the subject line can be identified as unsolicited email by the Junk Email Filter, which will automatically send the messages to the Junk Email folder.

June 2024 - Microsoft Support
Technical article

Documentation from Spamhaus explains that sending test emails with the word 'test' in the subject line can negatively affect your sender reputation because spammers often use similar tactics, so it's better to avoid these in the real world.

May 2022 - Spamhaus