Why are my emails blocked by Barracuda even when not listed on blocklists?

Summary

Barracuda's email blocking, even when IPs and domains aren't on blocklists, stems from a multi-layered approach. Factors influencing this include recipient-specific settings, sender reputation (based on spam complaints, bounce rates, and engagement), email content (keywords or phrases), authentication issues (SPF, DKIM, DMARC), intention analysis (phishing/scam detection), new IP address warming, open relays, and poor list hygiene. Sudden volume increases can also trigger blocks. It's critical to maintain a strong sender reputation, clean email lists, and ensure proper authentication.

Key findings

  • Recipient-Specific Blocks: Barracuda blocking can be specific to certain recipients and their individual configurations.
  • Sender Reputation is Key: Barracuda considers sender reputation, encompassing spam complaints, bounce rates, engagement, and more.
  • Content Matters: Email content containing specific keywords or phrases can trigger filters.
  • Authentication is Necessary: Properly configured SPF, DKIM, and DMARC records are essential for verifying sender legitimacy.
  • Intention Analysis: Barracuda analyzes content for potential phishing or scam attempts, blocking suspicious emails.
  • IP Warming is Critical: New dedicated IPs require gradual warming to build reputation.
  • List Hygiene is Essential: Maintaining a clean list reduces bounce rates and complaints.
  • Avoid Volume Spikes: Sudden increases in volume can trigger filters to block emails.
  • Open Relays: Misconfigured servers as open relays damage reputation.

Key considerations

  • Contact Recipients: If possible, contact blocked recipients via alternative channels to check their settings.
  • Monitor Reputation: Actively monitor your sender reputation using tools like senderbase.org and address any negative factors.
  • Review Content: Carefully review email content and subject lines for potential spam triggers, adjusting as needed.
  • Verify Authentication Setup: Ensure that SPF, DKIM, and DMARC records are correctly configured and validated.
  • Warm Up IPs Gradually: Warm up new IPs slowly to establish a positive sending history and avoid triggering filters.
  • Maintain List Hygiene: Regularly clean your email lists to remove unengaged subscribers and invalid addresses.
  • Ramp Up Volume Slowly: Avoid sending large volumes of emails from new IP addresses or domains. Slowly increase volumes.
  • Secure your Email Servers: Ensure email servers are secured and aren't configured as open relays to prevent malicious activity.
  • Run inbox placement tests: Using tools to run inbox placement tests to determine deliverability issues.

What email marketers say
10Marketer opinions

Emails can be blocked by Barracuda even if the sending IP address or domain is not on any blocklists. This is often due to Barracuda's reliance on a more comprehensive approach to filtering that goes beyond simple blocklist checks. Factors such as sender reputation (influenced by spam complaints, bounce rates, and engagement), email content (keywords and phrases triggering filters), email authentication issues (SPF, DKIM, DMARC), new IP address warming, open relays, and poor list hygiene all contribute to the likelihood of an email being blocked. Gradual volume increases, not sudden spikes, are important when using a new IP.

Key opinions

  • Sender Reputation: Barracuda considers sender reputation, which is influenced by spam complaints, bounce rates, and engagement metrics.
  • Content Filtering: Specific keywords or phrases in email content can trigger Barracuda's content filters.
  • Authentication: Missing or incorrect SPF, DKIM, or DMARC records can lead to emails being flagged as suspicious.
  • IP Warming: New dedicated IP addresses require a gradual warming process to build a positive sending reputation.
  • List Hygiene: Poor list hygiene practices, such as sending to invalid or old email addresses, increase bounce rates and spam complaints.
  • Volume Spikes: Sudden increases in email volume from a low-volume sender can trigger blocking.
  • Open Relays: Misconfigured servers acting as open relays can severely damage sender reputation.

Key considerations

  • Monitor Sender Reputation: Regularly monitor your sender reputation and take steps to improve it by reducing spam complaints and bounce rates.
  • Review Email Content: Carefully review email content and subject lines for potential spam triggers.
  • Implement Authentication Protocols: Ensure that SPF, DKIM, and DMARC records are correctly configured to authenticate your emails.
  • Warm Up New IPs: If using a new dedicated IP address, gradually warm it up by slowly increasing email volume over time.
  • Maintain List Hygiene: Regularly clean your email list to remove invalid or old email addresses.
  • Gradual Volume Increase: Avoid sudden spikes in email volume, especially when sending from a new or low-volume IP address. Increase volumes gradually
  • Secure Email Servers: Ensure your email servers are not misconfigured as open relays to prevent spammers from abusing your system.
  • Perform inbox placement tests: Testing the inbox placement of your emails with services that can check for deliverability issues.
Marketer view

Email marketer from Reddit explains that spammers sometimes use open relays to send emails. If your server is misconfigured as an open relay, this can dramatically hurt your reputation and result in blocking by Barracuda.

December 2024 - Reddit
Marketer view

Email marketer from Quora responds that high complaint rates (users marking emails as spam) can significantly damage sender reputation and lead to Barracuda blocking emails even without a formal blocklist entry. Focus on sending relevant emails to engaged subscribers.

September 2022 - Quora
Marketer view

Email marketer from Email Deliverability Forum responds that sudden large increases in email volume from a previously low-volume sender can trigger filters, including Barracuda, to block emails as a precaution, even without a specific blocklist entry. Gradual volume increases are recommended.

August 2022 - Email Deliverability Forum
Marketer view

Email marketer from Reddit shares that Barracuda might be blocking emails due to a poor sender reputation, which is based on various factors like spam complaints, bounce rates, and engagement metrics, not just being on a blocklist.

January 2024 - Reddit
Marketer view

Email marketer from StackOverflow shares that high bounce rates can negatively impact sender reputation and cause Barracuda to block emails even if the IP is not explicitly blocklisted. Maintaining a clean email list is important.

April 2021 - StackOverflow
Marketer view

Email marketer from Email Geeks shares to check if the email got blocked before or after Barracuda clicked every link in the message, suggesting the content might be the cause.

August 2022 - Email Geeks
Marketer view

Email marketer from SendGrid Support explains that if you're using a new dedicated IP address, Barracuda might block emails until the IP builds a positive sending reputation through a gradual warming process, even if the IP is not on any blocklists.

October 2021 - SendGrid
Marketer view

Email marketer from Email Marketing Tips Blog shares that poor list hygiene, including sending to old or invalid email addresses, can lead to increased bounce rates and spam complaints, which negatively affect sender reputation and result in blocking, even if not directly blocklisted.

September 2024 - Email Marketing Tips Blog
Marketer view

Email marketer from Email Geeks suggests running an inbox test to see if Barracuda seeds exhibit the same blocking behavior.

February 2022 - Email Geeks
Marketer view

Email marketer from Email Marketing Forum responds that certain keywords or phrases in the email content can trigger Barracuda's content filters, resulting in blocking, regardless of blocklist status. It is recommended to review the content and subject line for potential spam triggers.

December 2023 - Email Marketing Forum

What the experts say
5Expert opinions

Barracuda's email blocking, even when not on a blocklist, is influenced by various factors. A recipient-specific block might be in place, warranting direct communication with the recipient to check their settings. Sender reputation, shaped by complaint rates and engagement, significantly impacts deliverability. Additionally, the content of the email and the hygiene of the mailing list play crucial roles. Simplifying the email content and using tools for troubleshooting can help pinpoint the cause of blocking.

Key opinions

  • Recipient-Specific Blocks: Barracuda blocks can be specific to individual recipients, requiring them to adjust their settings.
  • Sender Reputation: Barracuda considers sender reputation based on factors like complaint rates and engagement metrics, not just blocklists.
  • Content Matters: The content of the email can trigger Barracuda's filters.
  • List Hygiene is Crucial: A clean and engaged subscriber list minimizes spam complaints.

Key considerations

  • Contact Recipients Directly: If possible, contact recipients through alternative channels to check their Barracuda settings.
  • Monitor and Improve Reputation: Actively monitor and improve your sender reputation by reducing spam complaints.
  • Simplify Email Content: Send simple emails with minimal formatting to test deliverability.
  • Maintain a Clean List: Regularly clean your email list to remove unengaged subscribers and invalid addresses.
  • Troubleshooting tools: Use deliverability testing tools to determine the reason for blocking.
Expert view

Expert from Email Geeks suggests that the Barracuda block might be specific to a particular recipient.

November 2024 - Email Geeks
Expert view

Expert from Email Geeks advises sending a simple email without signatures or non-standard content to the recipient's system to test deliverability and identify potential blocking issues.

July 2022 - Email Geeks
Expert view

Expert from Spam Resource explains that Barracuda uses a variety of reputation factors beyond just blocklists to determine whether to block email. Even if you're not on a blocklist, a poor sender reputation based on factors like complaint rates or engagement metrics can still lead to blocking.

September 2023 - Spam Resource
Expert view

Expert from Word to the Wise explains that Barracuda blocks based on factors such as spam complaints. Ensure you clean your list and only mail engaged subscribers. Use tools to determine the reason for blocking.

September 2022 - Word to the Wise
Expert view

Expert from Email Geeks recommends contacting the recipient through another channel to inquire if they received the email and to ask them to check their in-house Barracuda settings.

April 2021 - Email Geeks

What the documentation says
5Technical articles

Barracuda's email filtering system employs multiple methods beyond simply checking blocklists. These include content filtering, sender reputation scoring (influenced by factors beyond just blocklists), and custom rules established by the recipient's organization. Incorrect or absent SPF, DKIM, and DMARC records can also trigger blocking. Furthermore, Barracuda's 'intention analysis' scans for phishing or scam-like content, potentially blocking emails even without specific keyword triggers. Reputation systems feed into these filters, meaning a low score can lead to blocking regardless of RBL status.

Key findings

  • Multi-Layered Filtering: Barracuda uses content filtering, sender reputation, and custom rules, in addition to blocklists.
  • Authentication Importance: Correctly configured SPF, DKIM, and DMARC records are crucial for email authentication.
  • Reputation System Influence: Reputation systems impact filtering decisions, even if not on a specific RBL.
  • Intention Analysis: Barracuda analyzes email content for potential phishing or scam characteristics.

Key considerations

  • Optimize Content: Ensure email content avoids characteristics that could be flagged as phishing or spam.
  • Verify Authentication: Double-check SPF, DKIM, and DMARC records for proper configuration.
  • Improve Sending Practices: Improve sending practices to boost your sender reputation score, focusing on engagement and reducing spam complaints.
  • Monitor Reputation Scores: Monitor senderbase.org and similar services for your reputation scores.
Technical article

Documentation from Spamhaus explains that reputation systems like theirs feed into various filters, and even if not on a specific RBL (Realtime Blackhole List), a low reputation score can still cause blocking by systems like Barracuda.

September 2021 - Spamhaus
Technical article

Documentation from Cisco explains that senderbase.org provides reputation scores, and a low score might lead Barracuda to block emails even if the IP isn't on a direct blocklist. It recommends improving sending practices to improve the score.

January 2022 - Cisco
Technical article

Documentation from Barracuda Campus explains that even if an IP or domain isn't on a blocklist, Barracuda can still block emails based on content filtering, sender reputation (which includes factors beyond blocklists), and custom rules set by the recipient's organization.

January 2022 - Barracuda Campus
Technical article

Documentation from Barracuda Campus explains that their system uses 'intention analysis' to scan email content for phishing and scam characteristics. Even without specific keywords, a high score can result in blocking.

July 2022 - Barracuda Campus
Technical article

Documentation from Microsoft Learn explains that incorrect or missing SPF, DKIM, or DMARC records can cause Barracuda to flag emails as suspicious, leading to blocking, even if the sender isn't on a formal blocklist. These authentication methods help verify the sender's legitimacy.

January 2022 - Microsoft Learn