Why are government email IPs sometimes on blacklists and what impact does this have on deliverability?
Summary
What email marketers say10Marketer opinions
Email marketer from EmailQuestions.com shares that government IPs end up on blocklists for the same reasons as any other sender: spam complaints, compromised systems, or poor email practices. They may not have the same level of email expertise or resources as private companies.
Email marketer from Web Hosting Talk Forum mentions that government email IPs might be blacklisted due to outdated configurations, lack of proper email authentication (SPF, DKIM, DMARC), or because they send bulk emails without proper opt-in procedures.
Email marketer from Talos Intelligence suggests employing sender best practices, such as maintaining clean email lists, authenticating email, and monitoring sender reputation, to avoid blacklisting and ensure reliable email delivery.
Email marketer from EmailToolTester explains that improving email deliverability involves several factors, including avoiding spam triggers, warming up IPs, and monitoring bounce rates.
Email marketer from StackExchange explains that if a government IP is on a blacklist, their emails are more likely to be marked as spam or blocked entirely by receiving mail servers. This can affect the delivery of important notifications and communications.
Marketer from Email Geeks suggests that larger providers might use blocklists for information gathering rather than outright blocking. They can gather DKIM/SPF/DMARC information and content information to further feed other reputation systems.
Email marketer from Reddit says that a blacklisted IP can severely impact deliverability, leading to emails being rejected or sent to spam folders. This can damage the sender's reputation and hinder communication efforts.
Email marketer from MailerCheck recommends monitoring IP blacklists regularly to identify and address any issues affecting deliverability. This helps maintain a good sender reputation.
Marketer from Email Geeks explains that the success rate of blocklists is second best to Gmail and Yahoo. Smaller mailbox providers use blocklists to protect users because they lack the resources to develop sophisticated filtering mechanisms.
Email marketer from Mailjet says that IP reputation is crucial for email deliverability. A poor IP reputation, often caused by being blacklisted, can lead to emails being blocked or sent to spam.
What the experts say4Expert opinions
Expert from Email Geeks clarifies that blocklists don’t block mail, but list IPs based on published criteria.
Expert from Email Geeks notes that some blocklists are treated as information sources and listings on them are important, but may not cause delivery problems beyond a few private domains.
Expert from Spam Resource responds that governmental organizations, like any other entity, can land on blacklists due to compromised systems, poor security practices, or simply not adhering to best email practices. The impact is the same: reduced deliverability, with emails being blocked or marked as spam.
Expert from Word to the Wise explains that a common reason for government (and other large organizations) ending up on blacklists is authentication failures (SPF, DKIM, DMARC) and maintaining large and unmanaged sending infrastructure. This leads to spam complaints and poor IP reputation, impacting deliverability.
What the documentation says5Technical articles
Documentation from Microsoft states following email sending best practices, including proper authentication and list management, can help avoid being blacklisted and improve deliverability to Outlook.com and other Microsoft services.
Documentation from MXToolbox shares that using their blacklist checker tool can help identify if a domain or IP is listed on any major blacklists, allowing for prompt action to resolve the issue.
Documentation from Spamhaus details that IPs are listed on their blocklists if they are found to be sending spam, hosting malware, or engaging in other malicious activities. This applies regardless of the sender's identity or affiliation.
Documentation from MultiRBL highlights that being listed on multiple RBLs (Realtime Blackhole Lists) can significantly decrease email deliverability. Mail servers often use these lists to filter out potential spam.
Documentation from RFC standards describes DNSBLs (DNS-based Blackhole Lists) and their use in filtering spam. Mail servers query these lists to determine whether to accept or reject incoming email.