Why am I seeing Gmail SPF error messages and how do I fix it?
Summary
What email marketers say10Marketer opinions
Email marketer from MailerLite explains to ensure you are checking your SPF records are valid using online validation tools.
Email marketer from Email Geeks explains that the Gmail error message related to SPF was due to a DNS server issue holding the zone information for the corporate email servers.
Email marketer from EasyDMARC explains that incorrect SPF record syntax is a common cause of SPF failures. They suggest using an SPF record validator to check for syntax errors, such as missing quotes or incorrect mechanisms.
Email marketer from GlockApps shares that SPF flattening can help avoid exceeding the DNS lookup limit. SPF flattening replaces include mechanisms with the actual IP addresses, reducing the number of DNS lookups.
Email marketer from Email Geeks suggests using AboutMy.email to troubleshoot SPF issues.
Email marketer from Mailjet shares that SPF failures can result from exceeding the 10 DNS lookup limit in SPF records. They recommend using include mechanisms wisely or using SPF flattening to optimize the record.
Email marketer from Reddit user u/EmailExpert shares that SPF failures often occur when using third-party email senders that aren't included in the SPF record. They recommend adding the third-party sender's include mechanism to the SPF record.
Email marketer from SparkPost explains that common SPF mistakes include not including all sending sources and forgetting to update the record when IPs change.
Email marketer from DNSQueries shares that you can use online tools to test whether your SPF record is working correctly and identify any errors.
Email marketer from Email Deliverability Forum user User42 responds that SPF failures can happen after IP address changes. They advise updating the SPF record to reflect the new IP addresses of the sending servers.
What the experts say2Expert opinions
Expert from Spam Resource explains that SPF configuration can be complex, especially with multiple sending sources. He suggests utilizing a tool like dmarcian's SPF Surveyor to visualize and understand your SPF record and identify potential issues.
Expert from Word to the Wise shares that forwarding is a common cause of SPF failures. She recommends implementing SRS (Sender Rewriting Scheme) to ensure that SPF authentication passes even when emails are forwarded.
What the documentation says4Technical articles
Documentation from Microsoft explains that to create SPF records correctly you must consider what you are including, always end with a hard fail and make sure to include all possible sending IP addresses.
Documentation from Valimail explains that SPF failures can happen due to various reasons, including incorrect SPF record syntax, exceeding the DNS lookup limit, or not including all sending IPs/domains. They recommend using an SPF record checker to identify and correct errors.
Documentation from Google Workspace Admin Help explains that SPF failures occur when the sending server isn't authorized to send email on behalf of the domain according to the SPF record. It advises ensuring the SPF record is correctly configured to include all authorized sending sources.
Documentation from Dmarcian explains that SPF failures can be caused by forwarding, which breaks SPF authentication. They suggest using SPF flattening or SRS (Sender Rewriting Scheme) to address forwarding issues.