Which Gmail Postmaster Tools dashboard, old or new, should be trusted for spam rate data?

The overwhelming consensus from email marketers, documentation, and experts is that the new Gmail Postmaster Tools dashboard should be trusted more than the old one for spam rate data. The new dashboard provides more granular insights, detailed overviews of email performance, enhanced features, and reflects the current state of email deliverability and spam rates. Google is deprecating the old dashboard, making the new one the only viable option. Although some marketers found the old dashboard updated faster, the new dashboard's accuracy, improved data processing, alignment with current spam policies, and better insights into email deliverability make it the preferred choice.

Key findings

• Accuracy: The new dashboard offers a more accurate representation of spam rates due to enhanced features and metrics.
• Granularity: The new dashboard provides more granular insights and detailed overviews of email performance compared to the old one.
• Up-to-date Information: The new dashboard contains the most current data on spam rates and deliverability.
• Deprecation: Google is deprecating the old dashboard.
• Improved Processing: The new dashboard utilizes updated data processing and reporting mechanisms.
• Alignment: The new dashboard aligns with current spam policies and email authentication algorithms.

Key considerations

• Monitoring Both (Historically): Some marketers recommend keeping an eye on the old dashboard for quick updates, but relying on the new dashboard for more accurate data (this may no longer be relevant due to deprecation).
• Data Differences (Historically): Initially, there were significant differences between the old and new dashboards, but they were becoming more aligned over time (this may no longer be relevant due to deprecation).

The consensus among email marketers and documentation suggests that the new Gmail Postmaster Tools dashboard should be trusted more than the old one for spam rate data. The new dashboard provides more granular insights, detailed overviews of email performance, enhanced features, and reflects the current state of email deliverability and spam rates. Some marketers still monitor the old dashboard for quick updates, but primarily rely on the new dashboard for accuracy. As the old dashboard is planned for deprecation it is best to use the new one.

Key opinions

• Accuracy: The new dashboard offers a more accurate representation of spam rates due to enhanced features and metrics.
• Granularity: The new dashboard provides more granular insights and detailed overviews of email performance compared to the old one.
• Updates: While the old dashboard might update faster, the new dashboard is considered more reliable for long-term monitoring.
• Deprecation: Google is deprecating the old dashboard.

Key considerations

• Monitoring Both: Some marketers recommend keeping an eye on the old dashboard for quick updates, but relying on the new dashboard for more accurate data.
• Data Differences: Initially, there were significant differences between the old and new dashboards, but they are becoming more aligned over time.
• Integration: The new dashboard integrates better with current Gmail spam filtering methodologies, making it a more trustworthy source.

Experts agree that the new Gmail Postmaster Tools dashboard should be trusted more for spam rate data because it offers up-to-date insights into email health, more granular data, and better insights into email deliverability. The old dashboard will eventually be deprecated, making the new dashboard the more reliable and forward-looking choice.

Key opinions

• Up-to-date Insights: The new dashboard provides the most current insights into email health.
• Granular Data: The new dashboard offers more detailed data compared to the old one.
• Deliverability Insights: The new dashboard gives better insights into email deliverability.
• Future Deprecation: The old dashboard is slated for deprecation, making the new one the only viable option.

Key considerations

Documentation from Google, Microsoft, SparkPost and Postmark consistently recommends using the new Gmail Postmaster Tools dashboard for spam rate data. This is because the old dashboard is being deprecated, and the new dashboard provides more accurate, up-to-date information, better data processing, aligns with current spam policies and has improved email authentication and spam detection algorithms.

Key findings

• Deprecation: The old Postmaster Tools dashboard is being deprecated.
• Accuracy: The new dashboard provides more accurate information.
• Up-to-date: The new dashboard contains the most current data on spam rates and deliverability.
• Improved Processing: The new dashboard utilizes updated data processing and reporting mechanisms.
• Alignment: The new dashboard aligns with current spam policies and email authentication algorithms.

Key considerations