Which email marketing platform offers the best email deliverability?

Email marketer from EmailToolTester responds that deliverability depends more on the sender's practices than the specific ESP, provided the ESP has good infrastructure. Focus on list management, content, and authentication.

Email marketer from Email on Acid explains that email authentication (SPF, DKIM, DMARC) is crucial for deliverability. Proper authentication helps improve sender reputation and prevent emails from being marked as spam.

Email marketer from Email Geeks explains that the only way deliverability can be impacted by the service provider is if the service provider does not abide by the industry standards (there are very few of them) or if they host a lot of spammers on their network. Other than that, it is your data quality and marketing strategy that impacts email deliverability the most.

Email marketer from Litmus explains that deliverability is affected by sender reputation, authentication, email content, and subscriber engagement. Platforms provide tools, but sender practices are crucial.

Email marketer from Stack Overflow shares that features like dedicated IPs, feedback loops, and bounce processing mechanisms affect deliverability. Choose an ESP that provides these features.

Email marketer from Reddit explains that Mailjet offers good deliverability rates due to its focus on email deliverability best practices and compliance with industry standards.

Email marketer from Email Geeks shares that shared IPs are not the only shared source of reputation; shared domains in DKIMs and tracking links also play a role. Minimizing the impact of a platform involves having your own aligned domains in envelopes, DKIM, and tracking, and potentially using PTRs on dedicated IPs. No platform has a guaranteed way to deliver well, so choose one with resources like tech tools, knowledgebases, service agents, marketing consultants, and deliverability experts who can react quickly to issues and help you improve as a marketer.

Email marketer from Quora explains that Sendinblue focuses on marketing automation, they have seen good deliverability, especially when following best practices.

Email marketer from HubSpot shares that deliverability best practices include segmenting your list, personalizing emails, and avoiding spam trigger words. Implementing these practices improves engagement and deliverability.

Email marketer from G2 explains that deliverability depends on factors like sender reputation, content quality, and authentication, not just the platform itself. A good platform provides the tools and support to manage these factors effectively.

Expert from Word to the Wise explains that the ESP is only a small part of deliverability. Sender practices regarding list hygiene, authentication and engagement are significantly more important.

Expert from Email Geeks explains that a sending platform sets a minimum standard; as long as they meet it, the platform's main impact is delivering the deliverability you've earned.

Expert from Word to the Wise shares that feedback loops help senders identify and address issues related to spam complaints, improving overall deliverability.

Expert from Email Geeks shares that an ESP can't improve your delivery beyond what your practices deserve, but it can worsen it.

Expert from Word to the Wise responds that email authentication (SPF, DKIM, DMARC) helps improve sender reputation and prevent emails from being marked as spam.

Expert from Email Geeks shares that if you're using a dedicated IP address, even an ESP with problematic customers is unlikely to negatively impact your deliverability.

Expert from Spam Resource explains that factors such as sender reputation, authentication, list hygiene, and content quality affect email deliverability. They emphasize the importance of following best practices to maintain a positive sender reputation.

Expert from Email Geeks explains that many platforms that allow you to bring your own IP address require a /24 for routing purposes. Amazon, for example, doesn't support a single IP for this.

Documentation from Mailchimp explains that deliverability is affected by sender reputation, authentication, content, and subscriber engagement. They provide tools and resources to help users improve these areas.

Documentation from Amazon SES shares that best practices for email sending include authenticating your sending identity, complying with anti-spam laws, and monitoring bounce and complaint rates. They provide detailed guidelines on these practices.

Documentation from Google Postmaster Tools explains that they provide data on your sending reputation, spam rate, and other deliverability metrics for Gmail users. This helps you identify and address deliverability issues.

Documentation from SparkPost explains that sender reputation is a critical factor in deliverability. It depends on factors like IP address reputation, domain reputation, and engagement metrics. They provide tools to monitor and manage sender reputation.

Documentation from SendGrid shares that improving deliverability involves proper authentication (SPF, DKIM, DMARC), list hygiene, and monitoring sender reputation. They offer tools for managing these aspects.