Where can I find industry resources about email service provider deliverability changes?
Summary
What email marketers say11Marketer opinions
Email marketer from Reddit user u/emailmarketing suggests using a reputable email sending service, cleaning email lists regularly to remove inactive subscribers, and creating engaging content that recipients want to receive.
Email marketer from SendGrid recommends authenticating your sending domain, segmenting your email lists, and warming up your IP address to ensure optimal email deliverability.
Email marketer from EmailGeeks Forum member ForumUser123 indicates that monitoring blocklists, setting up feedback loops, and authenticating email using SPF, DKIM and DMARC records is an effective means for improving deliverability.
Email marketer from Mailjet emphasizes the importance of list hygiene, sender reputation monitoring, and engaging content creation to improve email deliverability rates and avoid spam filters.
Email marketer from GlockApps suggests that to avoid deliverability problems, you should test your emails. Email testing is critical for detecting problems and enhancing the deliverability of emails. GlockApps assists you in getting detailed data about how your emails are delivered.
Email marketer from Litmus advocates for regularly monitoring your sender reputation, analyzing bounce rates, and tracking spam complaints to proactively address deliverability issues.
Email marketer from Gmass focuses on IP warming when sending cold emails. Sending small, consistent batches while ensuring the IPs are properly authenticated.
Marketer from Email Geeks shares several industry resources, including wordtothewise.com/blog/, spamresource.com/, emailkarma.net/, and emailmarketingrules.com/, to find information on broad changes impacting deliverability.
Email marketer from Hubspot answers that segmenting lists is important. This is done in order to target specific demographics and content, which helps improve engagement and reduces the likelihood of emails being marked as spam.
Email marketer from Return Path (now Validity) answers that monitoring sender reputation is crucial. Utilizing tools to assess IP and domain reputation, identifying blacklisting, and analyzing spam trap hits.
Marketer from Email Geeks shares a blog post on pepipost.com about the evolution of Gmail's anti-spam filters and their effect on deliverability.
What the experts say3Expert opinions
Expert from Word to the Wise, Laura Atkins, answers that staying informed about mailbox provider updates requires active engagement with industry resources like blogs, forums, and conferences, as well as direct monitoring of provider communication channels for policy changes.
Expert from Word to the Wise Staff, the article outlines key takeaways for senders, including ensuring proper authentication (SPF, DKIM, DMARC), keeping complaint rates low (below 0.1%), and providing easy unsubscribe options.
Expert from Spam Resource, Steve Jones, explains that Feedback Loops (FBLs) can provide valuable information about spam complaints, and senders should actively participate in FBLs offered by mailbox providers to identify and address deliverability issues.
What the documentation says6Technical articles
Documentation from M3AAWG shares best practices for email authentication, advising senders to implement SPF, DKIM, and DMARC. Regularly monitor and audit their configurations.
Documentation from IETF gives DKIM (DomainKeys Identified Mail) specifications for cryptographically signing email messages, allowing recipients to verify the sender's authenticity and message integrity.
Documentation from RFC Editor provides the official specification for Sender Policy Framework (SPF), detailing the syntax and mechanisms for creating and interpreting SPF records for email authentication.
Documentation from Gmail Help outlines their bulk sender guidelines, emphasizing the importance of authentication (SPF, DKIM, DMARC), maintaining low spam rates, and using the Postmaster Tools to monitor deliverability.
Documentation from DMARC.org explains how to use DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect your domain from email spoofing and phishing attacks by providing instructions on how to create and publish DMARC records.
Documentation from Microsoft Docs details best practices for sending emails to Outlook.com, including maintaining a clean IP reputation, avoiding spam traps, and adhering to their feedback loop program.