When switching DMARC configuration from none to quarantine, is it best to do so in increments, or all at once?

Summary

The overwhelming consensus from email marketers, experts, and official documentation is that a phased approach is the best practice when transitioning DMARC policies from 'none' to 'quarantine' and 'reject'. Starting with 'p=none' allows for crucial monitoring of email streams, identification of legitimate sending sources, and detailed analysis of DMARC reports. This initial monitoring phase is considered essential for understanding the email ecosystem, addressing authentication issues, and preventing the unintended blocking of legitimate emails. While one expert suggests a direct transition may be possible if no red flags are present in monitoring reports, the vast majority advocate for a gradual rollout to minimize disruption, protect sender reputation, and ensure a smooth DMARC implementation.

Key findings

  • Gradual is Preferred: A phased implementation of DMARC, starting with 'p=none', is widely considered the best practice.
  • Monitoring is Crucial: Continuous monitoring and analysis of DMARC reports are vital, regardless of the implementation approach.
  • Immediate Risk: Immediately implementing a 'reject' policy without proper monitoring can lead to legitimate emails being blocked and harm sender reputation.
  • Knowledge is Key: The 'p=none' phase allows you to learn about your email ecosystem, identify sending sources, and address any authentication issues.

Key considerations

  • Analyze Reports Diligently: Thoroughly analyze DMARC reports to understand email authentication practices and identify potential issues.
  • Ensure Proper Authentication: Ensure legitimate email sources are properly authenticated before moving to stricter DMARC policies.
  • Minimize Disruption: Adopt a gradual approach to minimize disruption to legitimate email traffic and maintain deliverability.
  • VMC Requirements: Be aware of the VMC (Verified Mark Certificate) requirement for BIMI to work with Google Workspace.

What email marketers say
11Marketer opinions

The overwhelming consensus among email marketers and experts is that a gradual approach is best when transitioning DMARC policies from 'none' to 'quarantine' and then to 'reject'. Starting with 'p=none' allows for monitoring email streams and identifying legitimate sending sources without impacting deliverability. Analyzing DMARC reports during this phase is crucial for understanding email authentication practices and addressing any issues before moving to stricter policies. Jumping directly to 'quarantine' or 'reject' without proper monitoring can lead to legitimate emails being blocked, negatively affecting business communications and sender reputation.

Key opinions

  • Gradual Implementation: Implementing DMARC gradually, starting with 'p=none', is the recommended best practice.
  • Importance of Monitoring: Continuous monitoring of DMARC reports is essential to identify and address potential issues before enforcing stricter policies.
  • Risk of Immediate Enforcement: Immediately implementing a 'reject' policy without proper monitoring can lead to legitimate emails being blocked.
  • Phased Approach: A phased approach using 'none', 'quarantine', and then 'reject' allows for controlled policy changes.

Key considerations

  • Monitor Reports: Analyze DMARC reports regularly to understand email authentication and identify issues.
  • Avoid Blocking Legitimate Email: Ensure legitimate email sources are properly authenticated before moving to stricter DMARC policies.
  • Sender Reputation: Protect your sender reputation by gradually implementing DMARC and addressing authentication issues.
  • VMC Requirement: Be aware of the VMC (Verified Mark Certificate) requirement for BIMI to work with Google Workspace.
Marketer view

Email marketer from Sendinblue recommends implementing DMARC gradually. Start with a 'none' policy to monitor your email streams, then move to 'quarantine' and finally 'reject' after analyzing the reports. The phased approach will protect your sender reputation and ensure that legitimate emails are not blocked.

April 2021 - Sendinblue
Marketer view

Marketer from Email Geeks advises to be aware of the VMC requirement for BIMI to work for Google Workspace and that Yahoo & Fastmail don't require VMC.

March 2023 - Email Geeks
Marketer view

Email marketer from Agari (now Proofpoint) mentions that a transition to DMARC should be phased to mitigate risks. They discuss the best strategy includes a period of monitoring (p=none) before enforcing stricter policies (p=quarantine or p=reject). This helps to identify and resolve any authentication issues before legitimate emails are affected.

October 2023 - Agari
Marketer view

Email marketer from Mailjet shares that the best practice is to implement DMARC gradually. Start with a 'none' policy to monitor email streams, then move to 'quarantine' and finally 'reject' after careful analysis of the reports. This phased approach minimizes disruption and ensures legitimate emails are not blocked.

November 2023 - Mailjet
Marketer view

Email marketer from Proofpoint warns against immediately implementing a 'reject' policy without proper monitoring and analysis. Doing so can lead to legitimate emails being blocked, negatively impacting business communications. They advocate for a gradual approach.

November 2022 - Proofpoint
Marketer view

Email marketer from StackExchange recommends starting with p=none and monitoring the reports to see who is sending email on your behalf. Once you understand your email flows and have corrected any issues, you can move to p=quarantine and then p=reject.

January 2024 - StackExchange
Marketer view

Email marketer from URIports explains the necessity of the deployment phases. The 'none' policy allows observation without impact, 'quarantine' provides a middle ground for suspicious emails, and 'reject' ensures that unauthorized emails are blocked. They recommend to monitor for at least a week before moving to the next phase.

August 2021 - URIports
Marketer view

Email marketer from EasyDMARC emphasizes the importance of continuous monitoring of DMARC reports. Regardless of whether you transition gradually or immediately, analyzing DMARC reports is crucial to identify any potential issues and adjust the policy accordingly to maintain email deliverability.

August 2023 - EasyDMARC
Marketer view

Email marketer from Valimail emphasizes the need for a measured approach to DMARC enforcement. Suggesting the initial use of a 'none' policy to gain visibility into email authentication practices, followed by a gradual transition to 'quarantine' and then 'reject' as confidence in authentication increases. This prevents disruption of legitimate email flows.

November 2022 - Valimail
Marketer view

Email marketer from SparkPost explains the importance of starting with a 'none' DMARC policy. According to SparkPost, the initial 'none' stage is for learning and adjusting to avoid immediate issues. This allows the collecting of the reporting before starting to reject email.

January 2023 - SparkPost
Marketer view

Email marketer from Reddit recommends transitioning gradually. The user suggests monitoring DMARC reports closely and adjusting the policy based on what is observed. Starting strict can block legitimate emails, and its difficult to revert.

February 2024 - Reddit

What the experts say
3Expert opinions

Experts offer differing perspectives on transitioning DMARC policies. While one expert suggests a direct move to 100% DMARC policy if monitoring reports show no issues, others emphasize a more cautious, phased approach. The cautionary advice highlights the risk of legitimate emails being flagged as spam when moving directly from 'p=none' to 'p=quarantine', underscoring the importance of careful monitoring and gradual adjustments based on DMARC report analysis to ensure a smooth and effective implementation.

Key opinions

  • Conflicting Advice: There are differing viewpoints on whether to transition DMARC policies gradually or directly.
  • Importance of Monitoring: All experts agree on the critical need for monitoring DMARC reports.
  • Risk of False Positives: A direct transition can lead to legitimate emails being flagged as spam.
  • Phased Approach: A phased approach allows for gradual adjustments based on DMARC report analysis.

Key considerations

  • Review Reports: Carefully review DMARC reports to identify potential issues before changing policies.
  • Individual Circumstances: The best approach may depend on the specific circumstances of your email setup and infrastructure.
  • Risk Tolerance: Consider your risk tolerance for potentially blocking legitimate emails.
  • Monitor for problems: Monitor your email closely for the first days and weeks after implementing any DMARC changes.
Expert view

Expert from Email Geeks recommends going directly to a 100% DMARC policy rather than using a percentage setting, as some ISPs may not respect the percentage. He advises that if you've been monitoring reports and don't see any red flags, you should be safe to implement the full policy. He also confirms there is no warming concept for BIMI.

March 2022 - Email Geeks
Expert view

Expert from Spam Resource, John Levine, shares his experience. After implementing DMARC and moving from p=none to p=quarantine, some legitimate emails started going to spam. He suggests starting with p=none to monitor the effects, so you can act on that information.

August 2022 - Spam Resource
Expert view

Expert from Word to the Wise, Laura Atkins, advises that it is critical to monitor DMARC reports when implementing a DMARC policy. She recommends a phased approach, starting with p=none, monitoring the reports, and gradually moving to stricter policies as you gain confidence in your email authentication setup.

September 2022 - Word to the Wise

What the documentation says
4Technical articles

Email authentication documentation from Google, DMARC.org, Microsoft, and RFC7489 all recommend a phased approach to implementing DMARC policies. The consistent advice is to begin with a 'p=none' policy to monitor email traffic, identify legitimate sending sources, and analyze DMARC reports. This initial monitoring phase is essential to avoid unintended consequences and prevent legitimate emails from being mistakenly marked as spam when transitioning to stricter policies like 'quarantine' or 'reject'.

Key findings

  • Gradual Rollout: A gradual DMARC rollout is universally recommended by email authentication documentation.
  • Monitoring First: Starting with 'p=none' allows for monitoring email traffic without impacting deliverability.
  • Analyze Reports: Careful analysis of DMARC reports is crucial before moving to stricter policies.
  • Avoid False Positives: A phased approach helps prevent legitimate emails from being mistakenly marked as spam.

Key considerations

  • Understand Email Ecosystem: Use the 'p=none' phase to understand your email ecosystem and identify all sending sources.
  • Address Authentication Issues: Resolve any authentication issues before transitioning to stricter policies.
  • Minimize Disruption: A gradual approach minimizes disruption to legitimate email traffic.
  • Follow Best Practices: Adhere to recommended best practices for DMARC implementation.
Technical article

Documentation from RFC7489 specifies that implementing DMARC policies should begin with a monitoring phase ('p=none') to allow domain owners to understand their email ecosystem before enforcing stricter policies. The RFC emphasizes careful analysis of DMARC reports to avoid disrupting legitimate email traffic.

February 2022 - RFC7489
Technical article

Documentation from Microsoft emphasizes a gradual DMARC rollout to prevent legitimate email from being mistakenly marked as spam. They advise starting with a monitoring-only policy ('p=none') and analyzing the reports before moving to 'quarantine' or 'reject'.

March 2021 - Microsoft
Technical article

Documentation from DMARC.org recommends a phased deployment of DMARC. Starting with 'p=none' allows you to collect data and identify any legitimate email sources that are not properly authenticated. This is essential before moving to stricter policies like 'quarantine' or 'reject' to avoid unintended consequences.

February 2023 - DMARC.org
Technical article

Documentation from Google Workspace Admin Help explains that a gradual rollout is recommended when moving to stricter DMARC policies. Starting with 'p=none' allows monitoring without impacting deliverability, then moving to 'p=quarantine' or 'p=reject' after analysis to avoid legitimate email being affected.

August 2024 - Google Workspace Admin Help