When a Hotmail user unsubscribes using the "Too much email" option, is it treated as a standard unsubscribe or a spam complaint?

Marketer from Email Geeks explains that mailbox providers offer an easy unsubscribe option so people don’t have to mark email as spam, which can negatively impact sender reputation. However, failing to honor an unsubscribe request may still impact reputation.

Marketer from Email Geeks shares from experience, that an easy-to-find unsubscribe option reduces spam complaints because people who are having difficulty unsubscribing will go straight to mark as spam. At a previous ESP, they found that an unsubscribe option at the top reduced complaints by as much as 70%.

Email marketer from Validity shares that mailbox providers track spam complaints and use them as a key factor in determining sender reputation. Make it easy for subscribers to opt out of your email communications, and promptly honor all opt-out requests.

Email marketer from EmailFAQ responds that when a user clicks 'This is unwanted email' in Hotmail, Hotmail gives the sender feedback that the user doesn't want the email. Hotmail also provides options for the recipient to unsubscribe or block the sender.

Marketer from Email Geeks explains that when a Hotmail user selects the unsubscribe option, it leverages the list-unsubscribe headers, using either the mailto method or the one-click unsubscribe method. Thus, it's treated as a normal unsubscribe request, which reduces spam complaints.

Email marketer from Mailjet explains that it’s essential to respect opt-out requests immediately to avoid being flagged as spam. If users can’t easily unsubscribe, they’re more likely to mark your emails as spam. Spam complaints hurt sender reputation and deliverability, so it is essential to have an easy to find unsubscribe link.

Email marketer from Litmus explains that one of the ways users tell mailbox providers what they think of the emails they receive is by marking unwanted emails as spam. If enough users mark an email or sender as spam, email providers start filtering those emails into the junk folder. Provide your subscribers with an obvious, easy-to-find way to unsubscribe.

Email marketer from StackExchange shares that Hotmail/Outlook provides feedback to senders through its Junk Email Reporting Program (JMRP). If a user marks an email as junk, the sender receives this information, but standard unsubscribes are generally treated separately and do not directly contribute to JMRP feedback.

Email marketer from HubSpot explains that it is crucial to provide an easy way for people to unsubscribe from your emails. Not only is it required by law in many places, but it prevents people from marking your emails as spam. An obvious unsubscribe link helps maintain a good sender reputation.

Marketer from Email Geeks shares that if someone unsubscribes and continues to receive emails, mailbox providers (MBPs) would likely penalize the sender, assuming MBPs employ sophisticated methods to monitor such signals.

Email marketer from Sendinblue explains that if recipients are unable to unsubscribe quickly and easily, they may mark your emails as spam. Ensure your unsubscribe process is clear and straightforward to reduce spam complaints. An unsubscribed user should be removed from the mailing list immediately.

Email marketer from ActiveCampaign explains that monitoring unsubscribes is an important part of maintaining email deliverability. A sudden spike in unsubscribes can indicate a problem with your sending practices or list quality. They also reiterate that an easy unsubscribe process is essential to avoid spam complaints.

Email marketer from Reddit explains to ensure that you have implemented list-unsubscribe headers correctly, and honour unsubscribe requests promptly. If you don't, users are more likely to mark your messages as spam, which directly impacts your sender reputation. Treating unsubscriptions seriously is crucial.

Expert from Email Geeks confirms that Hotmail's unsubscribe option should function as a standard list-unsubscribe.

Expert from Word to the Wise explains that user feedback, including marking emails as spam, is used by mailbox providers to train their filters. While not directly addressing the 'Too much email' option, it highlights the importance of respecting user preferences to avoid negative feedback, which includes using unsubscribes as they are intended.

Documentation from RFC Editor defines the List-Unsubscribe-Post header, which enables one-click unsubscribe functionality. While not specific to Hotmail, the document describes the technical standard that Hotmail (and other providers) may use for processing unsubscription requests, ensuring they are handled as unsubscriptions rather than spam complaints.

Documentation from Google shares to help keep your email out of the spam folder and delivered to Gmail users' inboxes, make sure that you send email only to people who want to receive it, and that they can easily unsubscribe from your email. A prompt and easy unsubscribe system helps reduce the likelihood of users marking emails as spam.

Documentation from SparkPost shares that feedback loops provide reports about spam complaints. While this isn't precisely about unsubscriptions, it highlights the importance of monitoring user feedback to maintain a positive sender reputation. High spam complaints can result in deliverability issues.

Documentation from Microsoft Support details that Microsoft uses a feedback loop (FBL) to identify and address spam complaints. While not directly about unsubscribes, it provides context about how Microsoft monitors and reacts to user feedback about unwanted email, which could include unsubscribes.