What to do when Orange.fr is having email delivery issues?
Summary
What email marketers say12Marketer opinions
Email marketer from GMass Blog advises creating a separate segment for Orange.fr recipients. They explain that this allows senders to pause or throttle sending to that specific domain without affecting deliverability to other email providers, minimizing the impact of Orange.fr's issues on overall campaign performance.
Email marketer from Reddit r/emailmarketing suggests checking social media and news outlets for reports of widespread outages at Orange.fr. They explain that a large-scale issue may affect many users, and knowing the scope of the problem can help determine if the issue is on the sender's side or a general Orange.fr problem.
Email marketer from Mailjet Help Center suggests that if Orange.fr's servers are experiencing issues, monitor Mailjet's system status. They explain you should implement error handling to retry sending later, and also monitor bounce messages, looking for specific error codes returned by Orange.fr that indicate the nature of the problem.
Email marketer from Email on Acid advises using email verification tools to check if the recipient addresses are valid. This helps ensure the messages are delivered to real mailboxes, reducing the chance of bounces. This is particularly useful during a server issue.
Marketer from Email Geeks updates that Orange reports a high risk of the issue not being fixed until tomorrow afternoon.
Marketer from Email Geeks mentions that Orange expects a potential recovery during the (French) night/early morning and advises a gradual resumption of sending.
Email marketer from Stack Overflow recommends examining the specific SMTP error codes returned by Orange.fr's servers. They explain that this information can indicate if the problem is related to temporary unavailability, spam filtering, authentication issues, or other potential causes. This diagnostic information is essential for troubleshooting.
Email marketer from Litmus shares that throttling involves limiting the rate at which emails are sent. During an Orange.fr outage, throttling reduces the number of connection attempts to their servers, which can help prevent being blocked or rate-limited. It involves slowing down the sending rate and gradually increasing it as the service returns.
Email marketer from Brevo Help Center advises users experiencing issues delivering to Orange.fr to monitor Brevo's status page for updates on any ongoing incidents. They also recommend contacting Brevo's support team for personalized assistance if problems persist.
Email marketer from Postmark suggests communicating with Orange.fr recipients about the delivery delays. This sets clear expectations and reduces confusion or frustration. It also explains the user will be notified when the issue is resolved.
Email marketer from Email Hippo suggests that senders check their IP address and domain against common email blocklists. This will ensure the email server is not listed and marked as spam, preventing messages from being delivered. Being on a blocklist will impact delivery, even if the receiving server is working fine.
Marketer from Email Geeks shares that Orange.fr is experiencing a serious incident and requests senders hold deliveries for 4-5 hours to reduce server load, as bounces like `421 opmta1mti07nd1 <http://smtp.orange.fr|smtp.orange.fr> 7xfWn7Ublsk48 Service refuse. Veuillez essayer plus tard. Service refused, please try later. OFR_108 [108]` are likely. They anticipate a full recovery in about 12 hours.
What the experts say2Expert opinions
Expert from Word to the Wise recommends paying close attention to the bounce codes returned by Orange.fr during an outage. They explain that specific codes will give insight into whether the issue is temporary, related to spam filtering, authentication, or other problems. Use this information to determine whether to retry, adjust sending practices, or remove addresses.
Expert from Spamresource.com explains that a 4xx error code from Orange.fr indicates a temporary failure. The documentation recommends that sending systems should retry delivery after a delay. The specific delay is left to the sender's discretion but suggests exponential backoff.
What the documentation says5Technical articles
Documentation from PowerDMARC recommends monitoring Orange.fr's system status and any official communication from them regarding service interruptions. This will ensure that users stay informed about the nature and duration of the issue.
Documentation from RFC 5321 (SMTP Standard) defines 4xx SMTP reply codes as representing transient failures, meaning the message *might* be deliverable if re-attempted later. The documentation recommends that sending systems should retry delivery after a delay. The specific delay is left to the sender's discretion but suggests exponential backoff.
Documentation from Microsoft Support explains how to interpret Non-Delivery Reports (NDRs) or bounce messages. They share that examining the diagnostic code in the NDR received from Orange.fr provides clues about the reason for delivery failure. Common codes relate to mailbox issues, spam filtering, or temporary server problems.
Documentation from SendGrid recommends setting up bounce processing to automatically identify and remove Orange.fr email addresses that are generating hard bounces. This improves sender reputation and ensures future emails are not sent to non-existent or problematic addresses on the Orange.fr domain.
Documentation from Amazon Web Services (AWS) advocates implementing retry logic in your email sending infrastructure. This involves automatically re-attempting to send emails that initially failed due to temporary errors. This helps ensure delivery once Orange.fr's servers become available again, avoiding permanent failures.
Related resources3Resources
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