What to do when email click rates and open rates decline rapidly?

Marketer from Email Geeks explains that email reputations take a while to build, and there’s rarely a “quick” solution to something likely took months to cause and are just now seeing the ramifications of.

Email marketer from ActiveCampaign explains that regularly cleaning your email list by removing inactive subscribers, bounces, and spam traps can improve your email deliverability and engagement rates. List cleaning helps maintain a healthy subscriber base.

Email marketer from Stack Overflow shares that using double opt-in for email lists can help ensure that subscribers are genuinely interested in receiving your emails, reducing the likelihood of spam complaints and improving your sender reputation.

Email marketer from Neil Patel Digital explains that to address declining email metrics, you should first identify the root cause by analyzing factors like sending frequency, content relevance, and list hygiene. This helps target the specific issue affecting performance.

Email marketer from Email on Acid shares that optimizing your email design for mobile devices, using clear calls-to-action, and ensuring your email renders correctly across different email clients can improve engagement and click-through rates.

Email marketer from HubSpot explains that A/B testing email subject lines can help you determine which subject lines resonate most with your audience, leading to higher open rates. Test different wording, length, and personalization to optimize performance.

Email marketer from Litmus shares that following email accessibility best practices, such as using alt text for images, providing sufficient contrast, and ensuring your email is navigable with a screen reader, can improve the experience for all subscribers and boost engagement.

Marketer from Email Geeks shares that reputation decline issues are always solvable, but reputations take time to build back from whatever caused the decline.

Marketer from Email Geeks shares that in more than 20 years of experience, the issue of deliverability problems is rarely caused by the infrastructure.

Email marketer from Campaign Monitor explains that personalizing your email content based on subscriber data, such as name, location, and past purchases, can increase engagement and click-through rates. Personalization makes emails feel more relevant and valuable to recipients.

Email marketer from Mailchimp shares that segmenting your email list allows you to send targeted content to specific groups of subscribers, which can improve engagement and open rates. Segmentation can be based on demographics, behavior, or interests.

Email marketer from Reddit explains that engaging with the community on Reddit can lead to insights about email marketing strategies. Subreddits dedicated to email marketing often discuss topics like email deliverability, best practices, and emerging trends.

Expert from Spam Resource explains that monitoring feedback loops and complaint rates is essential for maintaining email deliverability. High complaint rates can negatively impact your sender reputation and lead to deliverability issues.

Expert from Word to the Wise explains that sudden drops in open and click rates can often be attributed to sender reputation issues. Monitoring your sender score and addressing any negative changes is crucial for maintaining deliverability.

Expert from Word to the Wise shares that declining engagement metrics can indicate email list fatigue. Re-engaging inactive subscribers or removing them from your list can help improve your overall engagement rates.

Documentation from SparkPost explains that warming up IP addresses gradually by increasing sending volume over time can help establish a positive sending reputation and prevent deliverability issues, especially when using new IP addresses.

Documentation from SendGrid explains that improving sender reputation involves consistently sending valuable content, authenticating your email with SPF, DKIM, and DMARC, and promptly removing unengaged subscribers from your list. Good sender reputation helps maintain high deliverability.

Documentation from Google shares that Google Postmaster Tools provides valuable insights into your email deliverability, including spam rate, feedback loop, and authentication status. Monitoring these metrics can help you identify and address issues affecting your email performance.

Documentation from RFC explains that DKIM (DomainKeys Identified Mail) authentication helps verify the sender of an email, reducing the likelihood of phishing and spam. Implementing DKIM can improve your email deliverability and protect your brand reputation.