What strategies can be used for email re-engagement campaigns?

Email marketer from Reddit suggests sending a simple email asking subscribers if they still want to be subscribed to your list. Provide an easy way for them to unsubscribe if they're no longer interested.

Email marketer from Neil Patel explains that segmenting inactive subscribers and creating targeted campaigns for them can significantly improve engagement. Tailor content to their interests and offer incentives to encourage them to re-engage.

Email marketer from Reddit emphasizes personalizing re-engagement emails by addressing subscribers by name and referencing their past interactions with your brand. This shows that you value their business and are not just sending generic emails.

Email marketer from Email Marketing Forum suggests highlighting the benefits of staying subscribed in your re-engagement emails. Remind subscribers of the value they receive from your emails, such as exclusive content, discounts, or updates.

Email marketer from HubSpot suggests offering exclusive deals or discounts to win back inactive subscribers. This provides a compelling reason for them to re-engage with your brand.

Email marketer from Email Marketing Forum recommends creating a sense of urgency in your re-engagement emails by offering a limited-time discount or promotion. This encourages subscribers to take action and re-engage with your brand before it's too late.

Email marketer from Mailchimp recommends sending a 'we miss you' email to remind subscribers of the value they receive from your emails. This can be a simple, personalized message expressing that you've noticed their inactivity and would like them to stay.

Expert from Word to the Wise explains the importance of robust preference centers. They suggest using preference centers to give subscribers control over the frequency and type of emails they receive, allowing them to downscale rather than unsubscribe entirely, which is an effective re-engagement tactic.

Expert from Word to the Wise emphasizes the importance of monitoring deliverability metrics during re-engagement campaigns. They recommend segmenting your list and gradually increasing sending volume to inactive subscribers to avoid triggering spam filters and damaging your sender reputation.

Expert from Email Geeks shares thoughts on re-engagement campaigns, focusing on remails/multiple touches, strategies for the unengaged, and synthesizing engagement data from other interactions.

Documentation from SendGrid explains implementing a sunset policy, which involves systematically removing inactive subscribers from your list. Before removing them, you should attempt to re-engage them with targeted campaigns.

Documentation from Google explains the need to monitor your sender reputation through Google Postmaster Tools and other platforms. A good sender reputation is vital to ensure your re-engagement emails land in the inbox and not the spam folder.

Documentation from Litmus advises A/B testing different elements of your re-engagement emails, such as subject lines, content, and offers, to determine what resonates best with your inactive subscribers and improves your chances of re-engagement.

Documentation from Email on Acid emphasizes the importance of cleaning your email list regularly to remove inactive subscribers. This improves your sender reputation and deliverability rates. They suggest a re-engagement campaign as part of the list cleaning process.

Documentation from Microsoft suggests implementing a feedback loop. This automated system allows mailbox providers to forward complaints about spam directly to the sender (you), enabling prompt action to remove problematic subscribers and improve email deliverability.