What new features are in Google Postmaster Tools v2 and how are they rolling out?

Email marketer from Email Marketing Pro highlights that the improved user interface in Google Postmaster Tools v2 makes it easier to navigate and understand complex email performance metrics.

Email marketer from Email Geeks shares that they had Feedback Loop appear this week, but haven't seen Authentication or Delivery Error yet, even when trying direct URLs.

Email marketer from Email Marketing Forum mentions that the encryption data section in Google Postmaster Tools v2 is helpful for understanding the percentage of emails encrypted in transit (TLS), offering insights into data security.

Email marketer from Email Geeks explains that he is seeing Feedback Loop data in v2 that he's never seen in v1 and that Authentication data is totally different, which explains a client's issue with a rogue department using two unknown ESPs.

Email marketer from Reddit notes some delays in data updates during the Google Postmaster Tools v2 rollout, suggesting that users should be patient while Google finalizes the transition.

Email marketer from Reddit shares that they noticed some features appearing and disappearing in the new Google Postmaster Tools v2 dashboard, suggesting a phased rollout approach.

Email marketer from Email Deliverability Blog notes that Google Postmaster Tools v2 provides a more granular view of IP and domain reputation, enabling senders to better understand how Gmail perceives their sending practices.

Email marketer from Email Marketing Tips explains that with Google Postmaster Tools v2, it is now easier to identify authentication problems because of the clearer authentication dashboard.

Email marketer from Email Marketing Forum observes that some users are seeing different features at different times, confirming a gradual and uneven rollout of Google Postmaster Tools v2 features.

Email marketer from Email Geeks agrees with Laura that the new features in Google Postmaster Tools v2 are being released in phases, as she has seen authentication and encryption appear overnight.

Email marketer from Reddit mentions improved feedback loop data in Google Postmaster Tools v2, allowing for faster identification of campaigns generating high complaint rates.

Expert from Email Geeks suggests that DMARC reporting should be able to help track down who those ESPs are, more so than GPT and that you can usually reverse IPs in the other GPT tools to a service.

Expert from Email Geeks explains that the threshold for complaints can lead to delivery problems whereas the delivery error tab is just reporting the delivery problems you already have. It's cause --> effect (high complaints --> delivery problems) for the spam tab but it's effect --> report (high delivery errors --> these are the delivery problems you're currently having)

Expert from Word to the Wise explains that the reputation data in Google Postmaster Tools v2 helps identify potential issues impacting sender reputation.

Expert from Email Geeks advises aiming for the lowest reasonably achievable rate for delivery errors and that while it's never going to be zero, you should always try to get it lower.

Expert from Email Geeks explains that they've got different menus in different accounts for Google Postmaster Tools v2.

Expert from Spam Resource explains that understanding IP and domain reputation metrics is crucial for identifying and addressing deliverability challenges.

Expert from Email Geeks shares that Google is rolling out the new features of Google Postmaster Tools v2 gradually.

Documentation from Google Postmaster Tools Help explains that Google Postmaster Tools v2 offers enhanced delivery error tracking, helping senders identify and address issues that prevent emails from reaching recipients' inboxes.

Documentation from Google Postmaster Tools Help explains that the new authentication dashboard provides a clearer view of SPF, DKIM, and DMARC pass rates, helping senders quickly identify authentication issues.

Documentation from Google Postmaster Tools details enhanced spam rate monitoring tools in version 2, allowing senders to track spam complaints more accurately and identify potential issues affecting sender reputation.

Documentation from Google Developers Blog announces a redesigned dashboard for Google Postmaster Tools, emphasizing a cleaner, more intuitive user experience for understanding email performance data.

Documentation from Google Postmaster Tools API Documentation shares that Google has released a new UI for reputation metrics that make it easier to identify IP reputation, domain reputation and the overall sender reputation and highlights the API endpoints for accessing new data points.