What is a safe percentage to increase email volume when sending from SFMC?
Summary
What email marketers say10Marketer opinions
Email marketer from Mailjet answers that the strategy for increasing volume should be based on sender reputation, list quality, and the infrastructure, and recommends following a gradual approach of warming IP addresses, increasing volume slowly, and monitoring metrics for at least the first few weeks.
Email marketer from GlockApps recommends starting with low volumes (hundreds) and doubling the volume every 2-3 days, monitoring placement carefully. They advise checking seed lists, engaging with postmaster tools, and using authentication properly to ensure a successful volume ramp.
Email marketer from Email Geeks recommends not more than doubling the prior week's average daily send volume to avoid spikes for SFMC clients. Also suggests spreading volume over a few days and sending to most engaged contacts first.
Email marketer from Gmass explains that ramping up sending volume should be done slowly, starting with small batches to your most engaged subscribers, and increasing gradually over weeks or months. Monitoring spam complaints and unsubscribes is key.
Email marketer from ActiveCampaign shares that it is best to gradually increase volume and to start by sending smaller, targeted campaigns to your most engaged subscribers, gradually expanding the audience as your reputation improves.
Email marketer from Reddit explains that a good rule of thumb is to not increase volume by more than 25% each week during the initial ramp-up phase, but to always check deliverability. This allows senders to adapt based on real-time feedback from mailbox providers.
Email marketer from Litmus highlights the importance of carefully warming up new IP addresses, recommending gradual increases in volume and close monitoring of deliverability metrics. They suggest starting with small sends to engaged subscribers and slowly expanding from there.
Email marketer from Email on Acid highlights the importance of a steady and controlled volume increase, recommending starting small and doubling volume every few days as long as positive engagement is observed.
Email marketer from Postmark explains that a conservative approach is best when warming an IP. They suggest starting with a small send to only your most engaged and responsive recipients, then increasing volume by 10-15% each day.
Email marketer from HubSpot shares that scaling email sending gradually is key, recommending increases of no more than 50% at a time and monitoring results closely.
What the experts say4Expert opinions
Expert from Email Geeks explains that spreading spikey volume over a few days can help manage deliverability.
Expert from SpamResource explains that warming IP addresses is essential for high email volume, recommending a strategy of progressive volume increases and careful monitoring of bounces, spam complaints, and blocklistings. They didn't recommend a specific percentage, instead focusing on monitoring key metrics.
Expert from Email Geeks shares that when warming up IPs, they increase send volume up to 50% per day.
Expert from Word to the Wise responds that the specific percentage increase is less important than monitoring recipient engagement and deliverability metrics. They explain that an increase of 50% is fine if your metrics are good. This also depends on the quality of email list.
What the documentation says4Technical articles
Documentation from Twilio SendGrid emphasises a gradual ramp-up when increasing email volume. They recommend starting with a small number of emails and slowly increasing the volume over time while closely monitoring engagement metrics and deliverability.
Documentation from SparkPost explains that when ramping up email volume, it is important to increase gradually and consistently. A good approach is to start with your most engaged recipients and monitor your deliverability metrics.
Documentation from Salesforce Help explains the importance of warming up IP addresses when increasing send volume in Marketing Cloud, and recommends gradual increases based on the sender's current reputation and infrastructure.
Documentation from Mailchimp outlines the importance of gradually increasing send volume. It advises users to monitor bounce rates and engagement as they scale, adjusting their strategy as needed to maintain good deliverability.