What is a good CTR for email marketing?

Email marketer from SuperOffice explains that CTR is an important metric for measuring engagement but should be considered alongside other metrics like open rate and conversion rate. They highlight the importance of setting realistic benchmarks based on your specific context.

Email marketer from HubSpot suggests various strategies to improve CTR, including personalization, clear calls-to-action, mobile optimization, and A/B testing. Notes that a good CTR is one that consistently improves over time.

Marketer from Email Geeks explains that CTR benchmarks are fact-specific and depend on factors like email content and cadence. Informational newsletters have different CTR expectations than sales-focused emails and advises directing traffic to your website before social media.

Email marketer from Neil Patel writes that your niche, industry, and audience demographics all affect CTR. Stresses the importance of understanding your target market and tailoring your emails accordingly.

Email marketer from Campaign Monitor shares that the average email click-through rate (CTR) across all industries is 2.6%. However, this varies significantly depending on the industry.

Email marketer from MarketingProfs shares that average CTR fluctuates yearly, suggesting looking for industry reports and benchmarks to guide your specific goals.

Marketer from Email Geeks shares their opinion, it is that open rate is still a valuable metric for identifying trends, especially when evaluating click-through rates.

Email marketer from G2 states that CTR is one of several key performance indicators (KPIs) for email marketing. It’s important to monitor this alongside other metrics like open rates, conversion rates, and unsubscribe rates to get a complete picture of email performance.

Email marketer from Reddit User on r/emailmarketing shared that they consider a CTR of 3-5% to be a reasonable target, but acknowledges that it varies widely based on industry and list quality.

Email marketer from Mailchimp indicates average email marketing benchmarks. They found average CTR is around 2.91% across all industries. Provides industry-specific benchmarks, highlighting variations based on the type of business.

Marketer from Email Geeks provides general CTR guidelines: Below 1% is considered bad, above 2% is good, and between 1% and 2% is okay.

Email marketer from Constant Contact explains that a good CTR depends on your industry, email type, and audience. Provides tips on how to improve your CTR, such as segmenting your list and using strong calls-to-action.

Email marketer from Email on Acid explains that to boost subscriber engagement and CTR, focus on relevant content, personalized messaging, and mobile-friendly design. Suggests testing different subject lines and calls-to-action.

Expert from Word to the Wise explains that the definition of a 'good' CTR changes depending on the type of email, the audience, and the specific goals of the campaign. They suggest focusing on continuous improvement and comparing your current performance against your past performance.

Expert from Spam Resource shares that CTR is valuable for gauging engagement. A low CTR might indicate problems with your content, targeting, or deliverability, necessitating a closer examination of your email strategy.

Documentation from Google Search Central notes that while they don't directly address email CTR, relevance and engagement (which CTR reflects) are important for maintaining a good sender reputation and avoiding spam filters.

Documentation from Sendinblue emphasizes that a healthy CTR contributes to a positive sender reputation, which can improve deliverability. Shares that low CTRs can signal to ISPs that your emails are not relevant to recipients.

Documentation from Litmus emphasizes that defining a 'good' CTR requires considering your specific goals and KPIs. Suggests focusing on trends and comparisons within your own email program rather than solely relying on industry averages.