What email marketing platforms have the best deliverability features and reporting for diagnosing issues?

Email marketer from Litmus explains that when evaluating ESPs, asking about their authentication methods, sender reputation monitoring, and bounce management processes are essential.

Email marketer from Email Geeks shares that there are substantial differences between the various platform's deliverability features and enterprise platforms are always going to provide better deliverability features.

Email marketer from EmailToolTester compares several ESPs and says that ActiveCampaign has an average delivery rate of 87%, which is 10% below competitors, while GetResponse has a 92% delivery rate and the best spam score.

Email marketer from StackOverflow explains that implementing DMARC allows the diagnosis of email deliverability issues by providing reporting tools that help identify and resolve authentication failures.

Email marketer from Reddit suggests that Mailjet is good for deliverability due to its focus on sender authentication (SPF, DKIM, DMARC) and real-time deliverability monitoring.

Email marketer from Capterra notes that HubSpot provides detailed deliverability analytics and reporting tools, allowing users to monitor bounce rates, spam complaints, and engagement metrics to pinpoint potential problems.

Email marketer from Reddit suggests that Omnisend is a good platform to use with great deliverability features that include segmentation and targeting.

Email marketer from G2 shares that Sendinblue offers robust deliverability features, including dedicated IP addresses and advanced segmentation, to improve email placement and sender reputation, which can aid in diagnosing deliverability issues.

Email marketer from EmailGeeks says that the best ESP depends on what you need the platform to do, as everyone has different requirements and ways of thinking.

Email vendor selection platform notes that ESPs who have close relationships with the mailbox providers are often able to provide unique visibility on deliverability issues.

Expert from Email Geeks explains that the most important feature is making rejection (and deferral) messages available, unaltered, to customers.

Expert from Spamresource.com explains that focusing on list health and sending practices is more crucial for deliverability than selecting a specific email marketing platform. They emphasize the importance of consent, engagement, and proper list hygiene.

Expert from Email Geeks shares that the easier ESPs are the ones that don't hide the data from their customers and make it possible to get raw data in a .csv format and also appreciate those ESPs that make it very clear how they "adjust" things like open rates or whatever.

Expert from Word to the Wise highlights that effective deliverability depends on diligently monitoring and managing sender reputation, regardless of the platform. Consistent monitoring helps identify and address issues before they impact deliverability.

Expert from Email Geeks notes that the number of ESPs that categorize 5xx rejections as successful deliveries does shed some doubt on the value of their reporting.

Expert from Email Geeks states that it's not the platform, it's how you use it that matters for deliverability.

Expert from Email Geeks responds that some ESPs are easier to work with to diagnose/fix delivery issues than others.

Documentation from Twilio SendGrid details features like dedicated IPs, deliverability monitoring, and expert support to optimize email deliverability and provides tools for diagnosing delivery issues using real-time analytics and bounce/spam reporting.

Documentation from Mailchimp explains that it offers features like automated abuse detection, feedback loops with major ISPs, and authentication protocols to maintain high deliverability rates and provide insights into potential delivery issues.

Documentation from Amazon Web Services details how Amazon SES helps users maintain high deliverability by providing tools to monitor sender reputation, manage bounces and complaints, and implement authentication protocols.

Documentation from MessageBird (SparkPost) explains that they provide real-time analytics, comprehensive bounce codes, and engagement metrics that enables users to diagnose delivery problems quickly.