What causes email delivery issues with Microsoft Outlook and are there deferrals from US/CA regions?
Summary
What email marketers say9Marketer opinions
Email marketer from Senderlist suggests that to minimize deferrals, ensure your sending infrastructure is properly configured, monitor your sending reputation using tools like Microsoft SNDS, and segment your email list to send targeted, relevant content to subscribers.
Email marketer from Mailjet explains that to improve deliverability to Outlook, it's essential to authenticate your domain using SPF, DKIM, and DMARC, maintain a clean email list, and monitor your sender reputation using Microsoft's SNDS program.
Email marketer from Email Marketing Forum mentions that Microsoft sometimes blocks emails temporarily from specific regions (like US/CA) if they detect unusual traffic patterns, which can result in deferrals. This is a security measure to prevent spam and phishing.
Email marketer from Email Geeks mentions seeing deferrals during the same period when emails were being delivered from US/CA regions, suggesting it might not be reputation-related but potentially due to an inability to handle big spikes.
Email marketer from GlockApps notes that implementing SPF, DKIM, and DMARC properly is vital for establishing trust with Microsoft Outlook. These authentication protocols verify that the email is genuinely from the claimed sender and reduce the chances of it being marked as spam or deferred.
Email marketer from Litmus explains that Outlook aggressively filters marketing emails, especially promotional content, leading to placement in the junk folder. They also emphasize that personalized content improves inbox placement.
Email marketer from Reddit shares that emails can land in Outlook spam due to poor sender reputation, lack of authentication (SPF, DKIM, DMARC), high spam complaint rates, and the use of spam trigger words in the email content.
Email marketer from EmailGeek Forums shares that frequent deferrals can happen if Microsoft detects sudden spikes in email volume from a particular IP address, especially from US/CA regions, triggering temporary rate limiting.
Email marketer from TalosIntelligence explains that a sender's IP address reputation strongly influences Outlook delivery. Good reputations ensure emails reach inboxes, while poor reputations cause emails to be blocked or marked as spam.
What the experts say4Expert opinions
Expert from Email Geeks shares their testing results, noting that mail to valid addresses seemed to go through, but mail to invalid addresses were being held up with a 4xx error, which is uniquely odd.
Expert from Word to the Wise explains that Microsoft's filtering practices are complex and involve various factors, including IP reputation, domain reputation, content analysis, and user engagement. Emails from senders with low reputation or poor engagement metrics may face deliverability issues like deferrals or being filtered as spam.
Expert from Word to the Wise shares that sudden spikes in email volume, especially from senders without established sending patterns, can trigger Microsoft's filtering systems, leading to temporary deferrals or blocks, particularly in regions like the US and Canada, which are closely monitored for potential spam outbreaks.
Expert from SpamResource explains that Microsoft Outlook may block emails if it detects list bombing activity, where many messages are sent to nonexistent users on a domain in a short period, causing deferrals and potential blocking.
What the documentation says4Technical articles
Documentation from Microsoft Postmaster explains that IP reputation significantly affects email delivery to Outlook. Poor IP reputation due to spam complaints or blacklisting can result in emails being deferred or blocked.
Documentation from Microsoft details that SNDS provides data about your IP address reputation, spam complaint rates, and other metrics that impact your deliverability to Outlook. Monitoring SNDS helps identify and address deliverability issues.
Documentation from RFC Editor describes that SMTP error codes in the 4xx range indicate temporary delivery failures, suggesting the sender should retry sending the email later. 5xx range errors indicate permanent failures.
Documentation from Microsoft Learn explains that deferred emails occur when the receiving server is temporarily unavailable or busy. Bounced emails are due to permanent failures such as an invalid email address or a blocked sender.