What can cause domain reputation to decrease and how can it be fixed?

Email marketer from SendPulse answers that to improve sender reputation, you need to authenticate your email, maintain a clean email list, send engaging content, segment your audience, warm up your IP address, and monitor your sender score.

Email marketer from Email Geeks shares to have the schedulers ask when booking 'Would you like for us to send you a $time_frame newsletter with tips on keeping your system in shape?'

Email marketer from Reddit shares that a sudden drop in reputation is caused by a sudden change in user's mailing behavior. Have you increased mailing volume suddenly? Or are people starting to mark your mail as spam?

Email marketer from Email Geeks shares to check the Spam complaint rate dashboard in postmaster tools to rule that out as the source of issues and to check the new compliance dashboard.

Email marketer from Litmus explains that your email content affects deliverability, causing a lower domain reputation. Overusing certain words or phrases associated with spam, not providing a clear unsubscribe link, or using a deceptive subject line can all negatively impact your sender reputation.

Email marketer from Stack Overflow shares that a large amount of bounces on an email address can ruin your sender reputation, and you should remove the emails which are bouncing from the send list.

Email marketer from Email Geeks explains mailing too frequently burns your list with unsubscribes and spam complaint opt outs and mailing too infrequently causes the engagement history in the filter will have gone stale, the subscriber may forget you, or the email could go invalid and/or turn into a spam trap.

Email marketer from Mailjet shares that sender reputation can be affected by spam complaints, sending to invalid email addresses, low engagement rates (opens/clicks), being blacklisted, and poor authentication practices.

Email marketer from Email Geeks shares to diversify your lead sources, you gotta be everywhere to look legit. Facebook, Google PPC, Google Maps page, Angie’s List, etc.

Email marketer from Email Geeks shares all of the landing pages from those sources should point to a CTA that includes an opportunity to sign up, the CTA needs to be about value to the recipient, not your client

Email marketer from Email Geeks responds it can. You can over-mail and you can under-mail

Email marketer from Email Geeks responds if they took away something you had, they didn't like what they were seeing, and it's less likely to be infrastructure.

Email marketer from EmailToolTester explains that gradually increasing your sending volume when using a new IP address is crucial. Suddenly sending large volumes of emails from a new IP without warming it up can damage your reputation and trigger spam filters.

Email marketer from Email Geeks shares Spam filters are risk management systems, and risk management hates spikes on the graph.

Email marketer from Reddit explains that DKIM alignment issues can affect deliverability, causing a lower domain reputation. The 'd=' parameter in the DKIM signature must match your sending domain.

Email marketer from Gmass explains that sending to invalid email addresses frequently increases your bounce rate, indicating poor list hygiene. Email service providers will see this as a sign of poor sending practices and lower your sender reputation.

Email marketer from Email Geeks explains anything that affects your traffic shape can affect your deliverability and too frequent and too infrequent cadences are a problem.

Email marketer from Email Geeks shares that if your domain rep dropped because a bot was using your signup form, then that will suffer disproportionately because the content reputation will depreciate before the whole domain does.

Email marketer from Email Geeks explains that domain reputation decline needs rewarming and root cause analysis and if the data, content, or targeting strategy is poor quality, reputation is likely to decline.

Email marketer from Email Geeks shares if you email too frequently to folks that are disengaged it also dilutes your engagement ratios which will ultimately hurt your sender reputation.

Email marketer from Email Geeks responds they HATE unexpectedly spiky behavior because that's how accounts look when they get compromised.

Email marketer from Email Geeks explains it’s likely to lead to higher spam complaints, which will drop your domain rep and then engagement lowers as inbox placement does and results in less interested subscribers being added to the list.

Email marketer from Email Geeks shares if you under-mail, people will forget they signed up and assume you're spamming them when you do mail. If you over-mail they'll shout "PLEASE DEAR GOD MAKE IT STOP" and then click the spam button

Email marketer from Neil Patel shares that building and protecting your sender reputation involves consistently delivering valuable content, avoiding spam traps, obtaining explicit consent from subscribers, and regularly cleaning your email list to remove inactive or invalid addresses.

Email marketer from Email Geeks shares it won't affect 100% of emails, but you’ll start seeing unreliable inbox placement with new subscribers and difficulty reaching back since last engagement.

Email marketer from ZeroBounce shares that regularly cleaning your email list removes inactive and invalid email addresses, preventing high bounce rates and spam complaints. Consistent list maintenance is key to protecting your sender reputation.

Email marketer from Email Geeks responds that people who are automatically added to a list without asking them are likely less engaged as people who give enthusiastic permission.

Email marketer from GlockApps explains that Domain Reputation is based on the IP reputation of the servers used to send the email, and domain authentication is required for it to work properly.

Expert from Word to the Wise explains that it is critical that senders implement all three forms of authentication (SPF, DKIM, and DMARC) since this is the minimum requirement for inbox providers when establishing sender reputation and trust.

Expert from Word to the Wise explains that one of the easiest ways to protect a sender's reputation is to sign up for every Feedback Loop (FBL) that's offered to you so that you can remove complainers from your mailing lists, which helps decrease the chances of those same subscribers calling you spam.

Expert from Spam Resource shares that DNSBLs (DNS Blocklists) can impact your domain reputation because they are a key factor in determining whether your emails are delivered to the inbox or filtered as spam, so you want to ensure you are not on any.

Expert from Word to the Wise explains that if you are responsible for your mail stream, infrastructure problems that result in an IP showing up on blocklists are the fastest way to tank a reputation, and fixing them generally involves understanding your own systems.

Documentation from Google explains that to maintain a good sender reputation, avoid sending unwanted email. If users consider your mail unwanted, they may report it as spam, which will cause a lower sender reputation in the future.

Documentation from Microsoft explains to improve email deliverability, ensure your domain is properly authenticated with SPF, DKIM, and DMARC, monitor your sending reputation using tools like Microsoft SNDS, and follow best practices for list management and content creation.

Documentation from RFC explains that using SPF records can greatly improve your domain reputation as it verifies that the server you are sending from has the right to send on behalf of the domain in question.