What are the best practices for minimizing bot signups on email forms?
Summary
What email marketers say13Marketer opinions
Email marketer from Email Geeks shares that they are a big fan of the honeypot method.
Email marketer from a blog comments section has a suggestion. They say set-up conditional fields. If one is left empty, don't process the submission. If one is filled in, and shouldn't be (as only bots would see it) then don't process it.
Email marketer from Email Geeks shares that they like having a hidden text field that a bot will see but a person won't; if there's something in it, it indicates a bot.
Email marketer from Sitepoint says to check form accessibility. Make sure your form labels are descriptive and use attributes like aria-describedby to add context to form fields. This will ensure that the user understands the field's requirements, which helps to avoid errors that bots might introduce.
Email marketer from Medium article suggests implementing time delays, like minimum time to fill out a form. Bots fill in data quickly so setting an alert on submissions completed at speed can help.
Email marketer from StopForumSpam uses a database of known spam bots to identify and block malicious sign-ups. This service integrates with forms to automatically prevent bot registrations.
Email marketer from Stack Overflow user suggests using JavaScript validation to check form fields before submission, which can deter simple bots that don't execute JavaScript.
Email marketer from Reddit shares the method of using honeypot fields, which are hidden form fields that only bots will fill out, allowing you to identify and block bot submissions.
Email marketer from Cloudflare Blog explains that bot mitigation strategies include techniques like CAPTCHAs, rate limiting, and behavioral analysis to identify and block malicious bot traffic before it can submit forms.
Email marketer from Hubspot Blog says double opt-in for subscription helps prevent bots from signing up. This makes sure the user has verified ownership over the email and wants to receive the content.
Email marketer from Webmaster World Forum mentions that IP blocking can prevent bot signups from specific regions or IP addresses known for malicious activity.
Email marketer from Sucuri advocates using a Web Application Firewall (WAF) to filter malicious bot traffic and protect forms from automated submissions.
Email marketer from Email Geeks explains that CAPTCHA isn’t nearly as intrusive as it used to be if you get a new version, and No CAPTCHA only reveals the challenge if its ML indicates the behavior of the “visitor” is that of a bot, with a range of aggressiveness from 0 to 1, suggesting .7 as the sweet spot.
What the experts say4Expert opinions
Expert from Email Geeks suggests verification plus captcha to avoid bot spam because double opt-in alone just means the bot can spam 50,000 opt-in requests, and verification alone just means the bot can verify a bunch of addy’s against your form.
Expert from Word to the Wise recommends using honeypots, which are hidden form fields that bots will fill out but humans won't see, to identify and block bot submissions effectively. They also suggest Javascript to hide the field from display.
Expert from Spam Resource responds, explaining that they recommend using a real-time email verification service to check if the email address is valid and active before allowing the signup. This helps prevent bots using disposable or fake email addresses.
Expert from Spam Resource explains that implementing stricter security on forms used for transactional emails is important. By implementing these safeguards, companies can mitigate the potential for fraudulent activity, enhance user trust, and maintain the integrity of their messaging systems.
What the documentation says4Technical articles
Documentation from Akismet details its spam filtering service which analyzes form submissions for spam-like characteristics and blocks potential bot sign-ups.
Documentation from Google explains that reCAPTCHA analyzes user behavior to differentiate between humans and bots, providing a non-intrusive way to prevent automated form submissions.
Documentation from Honeypot Project has a variety of methods to implement and is constantly updated. They claim that their technology is more robust than CAPTCHA because it is silent and not intrusive, with many different methods from cookies to ip lookups to check against known bot lists.
Documentation from OWASP.org recommends implementing strong CAPTCHAs, account lockout mechanisms, and email verification to prevent bots from creating fake accounts through automated form submissions.