What are the best practices for avoiding account shutdowns when doing outbound sales emails?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Geeks advises against using spam as a way to get new business, as it doesn't work and will result in account shutdown and domain reputation destruction.
Email marketer from LinkedIn recommends A/B testing different subject lines and email content to identify what resonates best with the audience and improve engagement rates, reducing the likelihood of being marked as spam.
Email marketer from Gmass Blog recommends regularly cleaning email lists to remove inactive or invalid addresses, reducing bounce rates and improving sender reputation.
Email marketer from Reddit shares advice to gradually increase the volume of outbound emails sent, especially when starting a new campaign or using a new IP address, to avoid triggering spam filters.
Email marketer from StackExchange suggests using a dedicated IP address for sending outbound sales emails to isolate sender reputation and avoid being affected by the actions of other senders on a shared IP.
Email marketer from Neil Patel Blog emphasizes the importance of warming up IP addresses before sending large volumes of emails to build a positive sender reputation with ISPs.
Email marketer from Woodpecker.co Blog advises personalizing emails to avoid being marked as spam, suggesting the use of customized subject lines and body content tailored to each recipient.
Email marketer from Email Geeks states that sending unsolicited 1:1 messages is spam.
Email marketer from Klenty Blog advises avoiding the use of spam trigger words in subject lines and email content, as these can increase the likelihood of emails being flagged as spam.
Email marketer from Reply.io Blog suggests monitoring sender reputation using tools like Google Postmaster Tools to identify and address any deliverability issues proactively.
What the experts say4Expert opinions
Expert from Email Geeks explains that if you're hitting outbound email limits, you need to reconsider your outbound marketing strategy as there's no way around it other than to stop spamming.
Expert from Email Geeks explains that if you don’t have permission to send emails, you’re sending spam. It's possible Gmail is receiving complaints about your sales teams’ mails and might be shutting down accounts using specific platforms faster.
Expert from Spam Resource explains the importance of avoiding blacklists by ensuring your outbound emails are compliant with best practices and anti-spam regulations.
Expert from Word to the Wise advises on maintaining good list hygiene, including removing invalid or inactive email addresses to reduce bounce rates and avoid being flagged as a spammer.
What the documentation says4Technical articles
Documentation from RFC Editor outlines the standards and protocols for sending email, including requirements for proper formatting and handling of email messages to ensure deliverability and avoid being flagged as spam.
Documentation from Google Workspace Admin Help details the sending limits for Gmail and Google Workspace accounts, advising users to stay within these limits to avoid triggering account suspensions.
Documentation from SendGrid explains the importance of implementing email authentication methods like SPF, DKIM, and DMARC to verify the sender's identity and improve deliverability.
Documentation from Mailchimp Knowledge Base warns that high bounce rates can negatively impact sender reputation, recommending efforts to maintain a clean and engaged email list.