What are the best blacklist monitoring tools for senders managing multiple clients?
Summary
What email marketers say10Marketer opinions
Email marketer from Reddit's r/emailmarketing forum suggests that senders managing multiple clients should implement automated blacklist monitoring tools with alerting capabilities. He recommends checking blacklists regularly and setting up alerts for when IP addresses or domains get listed.
Marketer from Email Geeks notes that dotdigital uses 250ok for blacklist monitoring, and in a previous role, they used a homegrown solution based on multirbl.valli.org.
Email marketer from Neil Patel emphasizes that proactively monitoring blacklists is crucial for maintaining a good sender reputation and ensuring email deliverability, especially when managing multiple clients. He suggests implementing real-time monitoring tools and alerts to quickly identify and address any blacklisting issues.
Email marketer from Litmus suggests using deliverability insights tools to monitor inbox placement and diagnose deliverability issues, including blacklisting. He adds that Litmus provides reputation monitoring tools that offer insight into deliverability issues.
Email marketer from SenderScore mentions that maintaining a high Sender Score is crucial for deliverability. It is a reputation score assigned to your sending IP address and ranges from 0-100. Higher scores indicate a better sender reputation and a higher likelihood that your emails will reach the inbox. SenderScore is calculated based on factors such as spam complaints, email volume, and sending infrastructure. SenderScore offer tools to monitor the sender reputation.
Email marketer from GlockApps explains that their platform offers comprehensive blacklist monitoring, deliverability testing, and spam score analysis. He suggests using such tools to proactively identify and resolve deliverability issues when sending on behalf of numerous clients.
Email marketer from Mailjet highlights that using blacklist monitoring tools is essential for identifying if your sending IP addresses or domains have been listed on any DNS blacklists. He recommends choosing a tool that provides real-time alerts and comprehensive reporting to manage multiple clients effectively.
Email marketer from an Email Marketing Forum shares that being blacklisted can severely impact deliverability, especially for those managing multiple clients. They recommends proactive monitoring using tools like MXToolbox and regular reputation checks to mitigate risks.
Email marketer from ZeroBounce shares that real-time blacklist monitoring tools are essential for identifying when an IP address or domain appears on a blacklist. He further suggests that senders should be monitoring their real-time reputation and take action against spammers and abuse.
Marketer from Email Geeks suggests 250ok.com, highlighting its APIs, alerting capabilities via multiple channels, and customizable monitoring at a profile level.
What the experts say5Expert opinions
Expert from Email Geeks highlights that focusing solely on blacklist monitoring can cause you to miss a large amount of problems. Recommends monitoring all the signals before it gets to a place where blacklisting is even an issue.
Expert from Email Geeks shares that the fastest alerts can be created by using alerts based on SMTP logs mentioning relevant blacklists or querying them directly.
Expert from Email Geeks explains that the best tools for delivery problems are generally homegrown, involving monitoring delivery logs and setting up alerts for relevant events. They recommends queue monitoring to track mail flow and ongoing reporting into complaints, FBLs, opens, and unsubscribes.
Expert from Spam Resource explains that monitoring blacklists is a critical component of maintaining email deliverability, particularly for senders managing multiple clients. He shares you need to implement continuous monitoring and alerting systems to address issues before they impact client campaigns.
Expert from Word to the Wise shares how to avoid blacklists and stay off them. She states one must be careful with affiliate programs, set expectations with marketing, and make sure emails are welcome. She states these factors can help email marketers avoid blocklisting.
What the documentation says5Technical articles
Documentation from Spamhaus explains that the Spamhaus Block List (SBL) is a real-time database of IP addresses involved in spam activity. They advises senders to regularly check their IP addresses against the SBL to promptly identify and resolve any issues that could affect deliverability for multiple clients.
Documentation from MultiRBL shares MultiRBL provides a service to check if an IP address or hostname is listed on multiple RBLs (Realtime Blackhole Lists) simultaneously. Senders can use it to monitor their IP reputation quickly.
Documentation from Barracuda Networks describes the Barracuda Reputation Block List (BRBL) as a real-time database of IP addresses known for sending spam. It advises senders to check their IP addresses against the BRBL to ensure they are not listed, as being on this list can impact email deliverability for senders managing multiple clients. The BRBL is a list of IP addresses that Barracuda Networks has identified as sources of spam or other malicious email traffic.
Documentation from MXToolbox details their blacklist check tool, which allows users to quickly check if an IP address or domain is listed on multiple DNS-based blacklists. He emphasizes the importance of regular checks for senders managing multiple clients to maintain a clean sending reputation.
Documentation from Talos Intelligence explains that they provide reputation monitoring services to track IP addresses and domain reputation. He advises senders to use these services to identify potential blacklisting issues and ensure good deliverability across multiple clients.