What are affordable DMARC service alternatives for small businesses?
Summary
What email marketers say11Marketer opinions
Email marketer from URIports.com shares that URIports provides a DMARC monitoring service, which can be an affordable option for small businesses looking to track their email authentication and improve deliverability. URIports offers tools for analyzing DMARC reports and identifying potential issues.
Marketer from Email Geeks suggests `parsedmarc` as a DIY solution and notes that it can be set up with a UI and also suggests checking for Docker images to speed up the setup.
Email marketer from GlockApps explains that GlockApps offers DMARC analytics tools designed to help businesses monitor their email authentication and improve deliverability. It provides insights into DMARC compliance and identifies potential issues affecting email delivery, which can be useful for small businesses.
Email marketer from AuthSMTP explains that using AuthSMTP as a relay service can assist with DMARC compliance by ensuring proper email authentication. This can be an affordable alternative for small businesses looking to improve their email deliverability.
Email marketer from EasyDMARC shares that EasyDMARC offers various pricing plans, including affordable options suitable for small businesses, making it a viable alternative to more expensive DMARC services. These plans provide essential DMARC monitoring and management features.
Email marketer from Valimail.com shares that Valimail offers a free DMARC monitoring plan that allows small businesses to gain visibility into their email authentication status and identify potential issues without incurring significant costs. This plan provides basic reporting and insights to help improve email deliverability.
Email marketer from Postmarkapp.com explains that Postmark provides DMARC monitoring tools as part of its email infrastructure services, offering users insights into their DMARC compliance and potential deliverability problems. Postmark helps businesses track their email authentication and improve their sender reputation.
Email marketer from Reddit explains that there are several free DMARC options available, including using the free tier of some commercial DMARC monitoring services or setting up your own DMARC reporting infrastructure using open-source tools.
Marketer from Email Geeks suggests Valimail as a free alternative DMARC service.
Email marketer from mail-tester.com shares that Mail-tester can be used to evaluate your DMARC, DKIM and SPF setup. It can assist in identifying potential issues and areas for improvement. This can be an affordable alternative for small businesses looking to improve their email deliverability.
Email marketer from MXToolbox.com explains that MXToolbox offers free tools for DMARC record lookup and validation, enabling businesses to check their DMARC configuration. This can be an affordable option for ensuring DMARC is set up correctly.
What the experts say5Expert opinions
Expert from Email Geeks recommends postmarkapp as another free DMARC service.
Expert from Email Geeks shares that monitoring is a great idea but it's expensive. He states If you're prepared to invest in it, and you find the benefits outweigh the costs, go for it and questions how much time is being spent on monitoring, how much customers are being charged extra for that and what that translates to as an hourly rate.
Expert from Spam Resource explains that while commercial DMARC reporting tools offer convenience, small businesses can consider aggregating and analyzing DMARC reports themselves using open-source tools to reduce costs. Setting up a system to parse aggregate reports provides valuable insights but requires technical expertise.
Expert from Word to the Wise explains that implementing DMARC and analyzing the reports can be done in-house using available documentation and tools. This requires a certain level of technical skill, but it avoids the costs associated with managed services. Smaller orgs may only need limited reporting and can thus do it themselves.
Expert from Email Geeks explains the cost of handling DMARC reports, including human time and infrastructure, can often be very high, so he wouldn't suggest reviewing them unless there is a very good reason. He advises to invest in a good third party service to save human time and further states that if you're too cheap to pay for something like Dmarcian you can't afford to deploy DMARC anyway.
What the documentation says4Technical articles
Documentation from Google explains that Google Workspace Admin provides information on how to interpret DMARC reports and use them to improve email authentication. Understanding these reports can help small businesses identify and address authentication issues without relying solely on paid services.
Documentation from RFC Editor provides the official DMARC (RFC7489) specifications, detailing the technical aspects of DMARC implementation and reporting. Reviewing this documentation can help businesses understand the underlying principles of DMARC without relying on commercial services.
Documentation from Microsoft explains how Microsoft Defender for Office 365 can be used for DMARC authentication. It helps organizations understand how Microsoft's built-in security features can assist with DMARC setup and monitoring.
Documentation from DMARC.org shares insights into open-source DMARC reporting tools that can be cost-effective alternatives for small businesses. By leveraging these tools, companies can analyze DMARC reports and gain insights into their email authentication without paying for commercial services.