Should I use a subdomain or separate domain for prospecting outreach emails to protect my sender reputation?
Summary
What email marketers say11Marketer opinions
Email marketer from Sendinblue shares that using a subdomain for cold outreach is good for protecting your main domain. They advise warming up the subdomain slowly before large scale sending.
Email marketer from WebHostingTalk shares that it's always best to separate domains to keep main domain reputation pristine. They suggest using a completely different domain that has no association with your main company.
Email marketer from Neil Patel shares that separating your cold outreach from your main domain is critical to protect your sender reputation. If you damage the reputation of the primary domain, it can harm all email communication, including important business correspondence.
Marketer from Email Geeks recommends separating outreach activities by using a subdomain to protect the main domain's reputation.
Email marketer from SuperOffice responds that using a separate domain for prospecting emails helps keep the main domain's reputation clean. If there are deliverability issues with the outreach domain, it will not affect other email streams.
Email marketer from Hunter.io shares that sending cold emails from a separate domain is best practice. They say that the aim is to protect your primary domain’s deliverability and credibility.
Email marketer from Woodpecker.co responds that for cold email outreach, using a separate domain or subdomain is highly recommended to safeguard your primary domain's reputation. This prevents potential damage from affecting your regular email communications.
Marketer from Email Geeks warns that a separate domain isn't a guaranteed fix if the outreach is still considered spam.
Email marketer from Mailjet explains that using a dedicated subdomain or separate domain for transactional or marketing emails can help isolate your sender reputation. If one domain faces deliverability issues, it won't affect the others.
Email marketer from Reddit explains that using a separate domain for cold outreach protects your primary domain's reputation. They also suggest warming up your domain and limiting the number of daily emails sent.
Email marketer from Gmass recommends using a completely separate domain name and email address for cold email outreach. You shouldn't use a subdomain of your main website if you're sending a large volume of cold emails, as it can still impact your main domain's reputation.
What the experts say5Expert opinions
Expert from Email Geeks explains that outreach sales is often seen as spam and can damage domain reputation, potentially causing delivery problems for opt-in mail and even corporate communications. If a company insists on outreach, separating it onto a different domain is crucial to protect other email streams.
Expert from Spamresource explains that for cold outreach, using a separate domain is crucial to protect your primary domain's reputation. Damaging your main domain can affect important business communications.
Expert from Word to the Wise recommends sending email from a new IP address or domain, you should start slow. The best way to warm up your IPs and domains is to start by sending small volumes of messages to your most engaged subscribers.
Expert from Email Geeks suggests isolating sales outreach to its own domain and vendor as a good practice, even with low volumes. One intensely annoyed recipient can cause deliverability issues with corporate domains.
Expert from Word to the Wise explains that using a separate domain for outreach helps protect your main domain's reputation. If your outreach activities negatively affect your sender reputation, it won't impact your primary business communications.
What the documentation says4Technical articles
Documentation from Google explains that maintaining a positive sender reputation is critical for email delivery. They recommend using a separate domain or subdomain for bulk sending to isolate any reputation damage from affecting important email streams.
Documentation from Microsoft shares that using different domains or subdomains for different types of email (transactional, marketing, etc.) can help manage and protect your overall sender reputation. This segregation minimizes the risk of negative impacts from one email stream affecting others.
Documentation from Spamhaus explains that one best practice is to separate sending infrastructures based on email type. They say this practice enables you to isolate the potential impact of one type of email program from another.
Documentation from RFC Editor details that using subdomains or separate domains helps maintain sender identification. This segregation allows for easier reputation management and isolation of email streams, as outlined in standards like Sender ID.