Should I use a common email address if individual seller emails are blacklisted?
Summary
What email marketers say7Marketer opinions
Email marketer from Reddit explains that using a common email after blacklisting creates a single point of failure. Instead, it’s better to improve list hygiene and follow email best practices.
Email marketer from Neil Patel explains that using a common email address after individual accounts get blacklisted can further damage your sender reputation as it concentrates negative feedback into one source.
Email marketer from MarketingForums.com explains that it is better to determine the root cause of the blacklisting (e.g., spam complaints, poor list quality) rather than masking the issue with a shared email address.
Email marketer from Email Marketing Institute Forums shares that consolidating sending activity into a single, shared address after blacklisting is likely to exacerbate the problem. Investigate the specific issues leading to blacklisting and fix them.
Email marketer from Mailchimp explains that using a shared email for sending to avoid individual blacklists can lead to even more significant deliverability problems as it can negatively affect the reputation of the entire domain.
Email marketer from Reddit answers that if individual emails are being flagged, shifting to a shared email domain will have negative effects as the impact of sender reputation will have a much larger impact on all your outbound mail.
Email marketer from Sendinblue shares that if individual emails are being blacklisted, a better strategy is to identify and fix the underlying issues causing the blacklisting, such as spam complaints or poor list hygiene, rather than switching to a shared address.
What the experts say5Expert opinions
Expert from WordtotheWise.com answers that moving all email to a single sender address may be a good idea or it may be a bad idea. You need to know what is going wrong and why addresses are blacklisted in the first place and if your email is wanted.
Expert from Email Geeks agrees that separating mailstreams is a good idea and that building a firewall around the toxic outbound mailstream helps constrain the impact and allows focus on the healthy mail.
Expert from SpamResource.com explains that using a common email address after individual blacklisting is a very bad idea because it doesn't solve the problem and can impact the whole sending domains sender reputation.
Expert from Email Geeks explains that if the team is using Outreach to spam, they will get blacklisted by Google and damage deliverability, regardless of the sending address. Moving to a single address will only make it easier for Google to block it.
Expert from Email Geeks explains that the team spamming will eventually damage the reputation of the company domain, causing delivery problems at Google. She recommends setting up a separate mailing infrastructure, including new domains and a separate G Suite account, to protect corporate mail from outbound spam.
What the documentation says5Technical articles
Documentation from Microsoft shares that using a dedicated IP address and properly authenticating your email domain are more effective strategies for improving deliverability than switching to a generic 'sales' or 'info' email address.
Documentation from RFC dictates that a valid and consistently used 'From:' address is crucial for email identification and filtering. Switching to a different address to avoid blacklisting may be seen as inconsistent and trigger more filters.
Documentation from Google explains that if emails are being marked as spam, addressing the issues causing this (authentication, content, sending practices) is crucial. Changing to a common address may not resolve these underlying problems.
Documentation from SparkPost shares that a proper IP warmup strategy and careful monitoring of your sending reputation are key to deliverability. Switching to a common email won't fix underlying deliverability problems.
Documentation from AWS explains that they place limits on the amount of email you can send to protect their systems. Sending from a new domain after the old domain gets blacklisted will likely trigger these limits and cause deliverability problems.