Should email marketers decrease email volume on major holidays?

Email marketer from Reddit r/emailmarketing suggests analyzing past holiday performance data to determine the optimal sending frequency. They note that engagement often peaks right before major holidays.

Email marketer from Email Geeks says that email volume tends to increase during the holiday period.

Email marketer from Sendinblue Blog suggests planning email marketing well in advance to capture your audience's attention before your competitors do.

Email marketer from ActiveCampaign Blog recommends focusing on highly targeted and personalized campaigns during holidays rather than reducing volume across the board.

Email marketer from HubSpot Blog suggests maintaining consistent sending habits but tailoring content to holiday themes to avoid deliverability issues, implying not to dramatically decrease volume.

Email marketer from Campaign Monitor blog suggests focusing on re-engagement emails during the holidays to improve open rates instead of cutting back on email sending.

Email marketer from Email Marketing Forum shares that they slightly reduce volume on major holidays like Christmas Day, but increase sends leading up to it, focusing on timely offers.

Email marketer from Email Geeks believes that B2C sends increase on Thanksgiving, while B2B sends should decrease.

Email marketer from G2 Learning Hub suggests that instead of decreasing email volume, marketers should implement A/B testing on different email strategies to see how consumers are engaging.

Email marketer from Neil Patel Blog advises segmenting your audience and personalizing holiday emails instead of drastically decreasing volume, focusing on relevance.

Email marketer from Email Geeks shares that, in retail, BF/CM started days early, and it was at minimum 1 email/day for at least a solid week.

Email marketer from DigitalMarketer Blog encourages creating a distinct holiday email sequence that delivers value, rather than reducing overall sending volume.

Email marketer from Litmus Blog advises marketers to adapt their content and offers to match the holiday season rather than simply reducing the frequency of sends. They emphasize focusing on relevance.

Email marketer from Email Geeks explains that in the United States news media slows down newsletters for holidays like Thanksgiving because of staff being off.

Expert from Email Geeks points out that many people/countries do not take a four-day weekend during Thanksgiving.

Expert from Email Geeks shares that Thanksgiving is a single day recording setting day for most ESPs every year, indicating high email volume.

Expert from Email Geeks explains that Black Friday/Cyber Monday is going to be huge, with deals likely starting Wednesday night online.

Expert from Spam Resource recommends segmenting your audience and sending targeted emails during the holidays instead of drastically cutting back on volume, which could negatively affect sender reputation.

Expert from Word to the Wise emphasizes that marketers should not dramatically decrease email volume on major holidays without a well-thought-out strategy. Maintaining consistency is key for deliverability and sender reputation.

Documentation from Microsoft Outlook Postmaster encourages maintaining consistent sending habits, as unexpected changes in volume can negatively affect your sender reputation. Consider targeted campaigns and segmentation.

Documentation from Google Postmaster Tools highlights the importance of consistent sending patterns for maintaining a good sender reputation. Drastic changes in volume could be interpreted negatively.

Documentation from Mailchimp Resource emphasizes consistent engagement is important for deliverability. Decreasing email volumes dramatically may impact sender reputation negatively in the long run, instead focusing on audience segmentation is suggested.

Documentation from SparkPost Resource explains that consistent sending volume is a key factor in maintaining a healthy sender reputation. Unexpected drops can signal potential problems to mailbox providers.